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A promotion mess?

How to sort things out?

6:34 am on Nov 3, 2001 (gmt 0)


WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 20, 2000
votes: 1

There are two domains, both essenially the company name with no KW value. Say company.com (which is the one used in all printed materials) and companyinc.com orignially taken because the other one was not available.

companyinc.com is listed in YAHOO! and ODP. It is in a regional category in YAHOO! and we want to go to a topical cat - the company operates world wide.

Anyone had success going from a regional to a topical cat in YAHOO! to take advantage of the sponsored sites program?

Since the inc version of the domain is already listed in the major directories, do ya focus on on that one, try to get the directory listings pointed at the inc version to the one w/o the inc on it?

Eventually the mirored sites will probably trip a filter at Google and get one or both of the sites blocked, so we're gonna need a robots.txt to keep Google out of one of them.

Any suggestions on the best way to proceed?

8:42 pm on Nov 3, 2001 (gmt 0)

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WebmasterWorld Senior Member agerhart is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Mar 29, 2001
votes: 0


I amy not be understanding your question correctly, but if companyinc.com already has a listing in Yahoo in the regional, why not submit company.com to the topical category in Yahoo?

If there is no keyword value with the domain name, there isn't much use for it SE wise, except for branding......unless you are going to target different keywords with the site. But, it sounds like you are just using duplicate content, or pointing one of the domains at the other.

I would use the domains to try and get mulitple listings in the directories, if it will work......never tried it before.

5:36 am on Nov 5, 2001 (gmt 0)


WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 20, 2000
votes: 1

Thanks agerhart,

They want to use the "company.com" one for branding. The inc version is already listed in YAHOO! and ODP. I'm just wondering if it is worth the trouble to get all directory listings pointing to "company.com" and do all the promotion on that one so that URL is the one seen everywhere online and off. The two are exact mirrors so I'm figuring Google will eventually block one or both if a robots file is not put on one of them. If one if going to be excluded from Google then we would want that to be the one not listed in any of the major directories.

We stay away from dropping mirrors in the directories so won't be trying to get 2 mirrors in YAHOO!

9:38 pm on Nov 5, 2001 (gmt 0)

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joined:Apr 24, 2001
votes: 0


first of all, tsk..tsk..tsk - I'm hurt you didn't ask me directly! Just kidding, I'm sure you wanted everyone at WMW to benefit from the answer!

This example is nearly identical to the one that got me on the "Dealing with Directories" panel for SES Dallas, so I hope I can help.

The first issue here is customer service & expectations - if your client prefers to one URL to the other for branding purposes, then you probably should put forth a significant effort to get those changed in the directories. However, you have to make them understand that it is mostly out of your control and it may take a lot of time & effort; when you get the changes accomplished, they'll be that much more impressed.

My experience:
my client, a national payroll services company, was listed under the locality of their HQ, with the name of the town (Auburn) after their name for whatever reason, but they have offices across the country, and they also had an old url, not the preferrable one for branding. however, they were also listed in their topical category when i started working on this, but no description in either cat, so their referrals were low.

You've heard of the 4P's of marketing, right? I think I basically attacked the issue with what I'm going to call the 4P's of (Yahoo)directory change requests:

Pertinence - make sure you provide practical reason for changes. (ie, the company has shifted all marketing to this url to reflect national brand identification; description update to include new products/services)

Persistence/Process - use fast change form, write email, call, repeat steps as necessary on a reasonable timetable.

Problem areas - point out anything that is just wrong or could be misleading (in my case, i asked for Auburn to be removed because the service was nationwide)

Plead with a Pleasant attitude - if you need to email your request or call it in, a little sweetness never hurts. don't be too demanding. make subtle suggestions instead. leverage your buying power - for example, I wasn't authorized to buy a sponsored listing unless some changes were made.

All told, my Yahoo fixes came in several stages over a 5 month period, so settle in for the long haul. First, i got the URL change, then the description was added, then the locality word removed from the main listing. Of course, it would be nice if Yahoo let you know when they made the changes, but I'm just glad they did, except now I need to get them to fix their grammar error in their description...oh well...

ODP change was easier, but Dmoz can be fickle.
LS is easy - just pay the modify fee, and you should likely get what you want.

It sounds to me like you're on the right track with the google idea as well, and that is somewhat independent of the directory/branding issue.

3:09 am on Nov 27, 2001 (gmt 0)


WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 20, 2000
votes: 1

thanks skiguide - took me a while to get back here:)

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