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The more standard method is to use a machine/software that fronts your redundant machines with one IP address and then funnels the requests to the active server(s).
>Do the clicks on the links from the same ip address effect the ranking?
I am not sure what you mean, but if to the network in general, one IP is presented and behind it are many machines, as is the case when using NAT, then it just looks like a bunch of clicks from the same machine (same IP that is) but the agent string maby different depending on what operating system is being used.
1. to increase your ranking you need to click on the links that shows up in search engines like google, hotbot etc, and your ranking will increase and i do remeber reading somewhere that they dont effect the ranking if the clicks are from the same ip address
2. but my collegues said that it does effect the ranking because the clicks are from floating ip adress. and according to her floating ip adress meant its a new ip adress for every session.
so could you please clear my doubt.
With static, as in DSL or cable internet connections, a person has the same IP number all the time. With regular dial-up internet access, the IP numbers are dynamic - that is, a different number is assigned (within a range) each time a person connects to the internet, so she's right in that respect.
No, you wouldn't want to keep clicking using the same IP number, that will make a difference. However, there's still the issue of cookies when clicking. So to do it, a person would probably need to dial up again to get a different IP number and clear cookies, if I'm not mistaken. I really not 100% certain; I haven't done it, but I seem to remember reading something about that.
Another point is that although some do, not all search engines take click popularity into consideration. The best way is to optimize well, get good rankings, have a good title and description, and have the searchers doing the clicking.
It will be the one you got when you clicked on the link to get you IP address.
Probably your network is using NAT, the way it works is that machines in the internal network all have an IP address that is different from other machines on the internal network, ususally non routable addresses are used for this.
When one of these machines uses the internet a router uses a real routable IP address in place of your non-routable one, it does this substitution for all of the machines on that segment and returns the requested data to the appropriate machine, so to the internet they appear as one IP Address while internally they are independent and unique IP addresses.
NAT is normally used for security reasons and to save on the number of real IP addresses that have to be used.
the other possibility is that you are using a proxy, every machine using that same proxy server would apper to be coming from the same IP, you can check your browser's proxy settings to see if you and your colleague are using the same proxy.