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one size fits all BUT one

Where to start with AOL?

         

rcjordan

2:53 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here are my SERPs for the various engines. I do not cloak, relying more on theming across multiple domains and shoot-from-the-hip SEO. Obviously, I have a problem with AOL. Where do I start fixing it?

Google 1
MSN 2
AV 2
Wisenut 2
Excite 2
Fast 4
Hotbot 1
DirectHit 1
AOL 36

caine

2:58 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



RC is the AOL listing a directory (ransom note) listing ?

rcjordan

3:16 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AOL is showing the ODP description. I'm not following you on the 'ransom note' part.

caine

3:28 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AOL gets feeds from the ODP, LS.com express, and its own crawlers.

I have'nt looked at aol for a while, but when i just did, i found that for some kw's it lists the odp description, others the LS.com express, then as either a backup or possibly as a more relevant description its own page crawled serps.

My problem in relation to your question, is which one takes precedence, the odp listing or the LS.com, or possibly even the cralwed pages !

rcjordan

3:47 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This site has a freebie listing in LS. On page 1 of LS SERP, it's #8 under "Reviewed Web Sites (Showing 1 - 8)" Keywords are in the title and description.

toolman

3:49 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Pay PT...get into AOL. This is the 100% plan.

Of course the BOW will transport you to AOL stardom as well.

They are very much dependant on the ODP too. Just depends what they feel like giving you on any particular day. I guess they have a protocol they follow but I've never tried to figure it out.

seth_wilde

3:52 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Caine I think your mistaking Inktomi listings for L$ listings.... Inktomi has been crawling L$ listings and using their title/description for their own database.

If you want to change your AOL listing you need to concentrate on ODP & Inktomi.

rcjordan

4:00 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Pay PT...get into AOL. This is the 100% plan.

I did pay PT on this one site. But, given the good rankings, I never optimized it for INK. This is a dilemma for "one size fits all" SEO. I can't do anything that jeopardizes the other rankings.

This is a 2-word key phrase. I do rank well in AOL when the search phrase is entered without the space, i.e., word1word2. And this produces fairly significant amounts of traffic from AOL.

Given the fact that AOL has 30 million subscribers, isn't it odd we seem to know so few specifics about what it takes to rank there?

caine

4:24 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with you RC, their isn't enough research into this directory/engine.

Seth & Toolman, you may be correct, hence aol is listing ink results rather than ls.com results. Though AOL does crawl and is part of the ls partners scheme. Maybe i should watch AOL a little closer, as the search numbers, provided by RC = 30 mill, is a lot of searches, and should not be discounted in the slightest.

toolman

5:04 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



MY AOL REFERRALS ALWAYS LOOK LIKE THIS :)

highman

5:18 pm on Oct 30, 2001 (gmt 0)

10+ Year Member



#1 in aol for a 2 word phrase (med competitive)

not in L$

Paid INK

Good 3 X ODP Listing

lol....toolman, MINE TOO

rcjordan

5:30 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Good 3 X ODP Listing

So, is that it? I admit I rarely bother with ODP, but surely there's more to AOL than just a rehash of ODP?

<added>
>ALWAYS LOOK LIKE THIS
I'LL TAKE 'EM ANY WAY I CAN GET 'EM!

FreeBee

5:57 pm on Oct 30, 2001 (gmt 0)

10+ Year Member



Just to confirm, AOL is firstly ODP and secondly Ink ... fairly straight forward on the surface.

Liane

6:07 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I hate to throw a wrench into the works ... but I have had great success with AOL ever since I paid for my LS listing the first week they started the pay to list programme. I have never paid INK.

My LS description shows up in the top three on most searches and the ODP description is usually listed two or three below that.

Go figure?

rcjordan

6:27 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>throw a wrench into the works

I don't know if we have enough AOL works to throw a wrench in, Liane.

shuffler

11:18 pm on Oct 30, 2001 (gmt 0)



There is always the Overture sponsored links right at the top as a back up measure

mivox

11:23 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We had some *fabulous* AOL rankings a while ago... but I haven't checked them in a while, since we got almost no traffic. (Not a really tech-savvy group, I guess.)

The good AOL rankings happened after we got our ODP listings.

seth_wilde

11:26 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"paid for my LS listing the first week they started the pay to list programme. I have never paid INK."

Yep, as of right now it's seems like paying looksmart is the most consistant way of getting free ink listings....

rcjordan

11:31 pm on Oct 30, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Overture

Yes, the top 3 bids get in, but ppc isn't an option for me on this term (traffic too high, revenue per unique too low).

startup

12:53 am on Oct 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"I do rank well in AOL when the search phrase is entered without the space, i.e., word1word2."

RC,
Does this phrase match a category name in Dmoz. Or, does the phrase match any part of your URL.

Click pop is included for dmoz sites but, so far it seems like it is internal. With 30 million users Aol does not need to use clicks from any other ISP.


rcjordan

1:18 am on Oct 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>does the phrase match any part of your URL
>
I have Word1Word2.com -and the domain name is listed as the link in the one DMOZ listing I have, which is why I get the traffic if they drop the space. The 2 word phase with the space is in the description.

>Does this phrase match a category name in Dmoz

Yes, it's a 2-word resort area. The best category in DMOZ looks like this:

Regional/North_America/United_States/..../Regions/Word1_Word2/

My listing was, ummm, 'placed' (as I recall, loooong time ago) under
Regional/North_America/.../Society_and_Culture/History/
It fits, as it does have a lot of history content, but that's not the only category it should be in.

startup

1:52 am on Oct 31, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Log stats.
I hope you don't mind all these questions:).

Which do you see more of?
-dirsearch.adp?
-cat.adp?from

Aol theories:
-The most popular site from the most popular category come up first. Popularity is based on click pop.
-Aol spiders will read the anchor text of links, insite or outbound. And use this text to satisfy the serps. I get many quality hits on one search term and the only place it appears is in the anchor text of an insite link. The same also applies to an outbound link.

All the theory part is after the category,title and Url matching.

highman

9:20 am on Oct 31, 2001 (gmt 0)

10+ Year Member



Get the site placed in:
Regional/North_America/United_States/..../Regions/Word1_Word2/
if poss

skibum

6:13 am on Nov 3, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think AOL often uses the ODP listing for much of the ranking algorithm and combines that with what it finds on the page. Link text and keywords near the top of the page listed in ODP are a good idea. It won't take a site from 36 to #1, but could probably move it up 10 spots.

AOL seems inconsistent at best, but that's always been my strategy and it has worked pretty well. Keywords in AOL title seem very important.