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Meta description

How to use a meta description correctly.

9:24 pm on Oct 21, 2001 (gmt 0)

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joined:Oct 3, 2001
votes: 0

Can I use the same basic meta description on each page and swap out the keywords without penalty? e.g. 'product x' is on sale a discount of 20-40% off wholesale. UPS Next day Air Delivery Available.
9:31 pm on Oct 21, 2001 (gmt 0)

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WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:July 19, 2001
votes: 54

Depends on the engine, some will not be affected but others will. (Those that are not affected are unlikely to dispaly your new meta description either)