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Future search technology aside, given the current algos of the top referring sites, what would you do if you were asked to tackle the term peanuts [google.com] -as in the food product, NOT the comic strip?
peanut farming
peanut brittle
peanut butter
peanut allergies
peanut m&m's
;)
elis.
Need more info here... how am I supposed to work under these conditions?! "Target 'peanuts'," yeah right... sheesh. ;)
I think searchers refine their query only when presented with irrelevant SERPS, which could happen to you even if you were to score on "peanuts".
terms:
Yeah, add 'bulk peanuts.' Even 'peanut sales [google.com]' start to get a break.
>7th site did pretty well
>
I noticed that. Wonder why?
There are a lot of really "Google-Quality" sites pointing to it for one thing.
If you create an agriculture site about any type of product I'm sure you can go to tons of students researching the product and have them add your link in. In return you throw a couple of their publishings on your site. Would probably be the same with some big Org's and Gov sites as well.
But you are still going to face tough competition from the Peanuts(comic) type sites.
[added]
Oh and there is the story of "The Case of the Mysterious Peanut" in PDF format too :)[/added]
(edited by: msgraph at 7:21 pm (gmt) on Sep. 28, 2001
Um...thanks..i promise, no more dumb questions!
Lets up the ante... the client sells a huge array of peanut products in both wholesale and retail, but isn't a name brand known by the public. A single order in the wholesale division is likely to hit $50k and be highly profitable to boot, so the money is there to finance a serious SEO campaign.
Yes, there is a corona of attractive terms out there, but that's not the sweet spot. He wants top10 on 'peanuts.'
disclaimer: No, I don't have a peanuts client.
(edited by: rcjordan at 7:28 pm (gmt) on Sep. 28, 2001
er...that should read "when he PAYS the bill he will probably see the light".
I'd buy my way onto sites like Emeril Legassi (sp???), etc. Link to health and diet related sites. Link to food & restaurant sites which have peanut recipes.
nuts, peanuts, peanut, food, recipes, nutrition, snacks, Thai, Asian, peanut butter, oil, roasted, in the shell, recipe contest, sauce, chicken.
My two cents.
Does he have a domain name? Does he have an existing site?
I would create three separate domains, if possible and ideally they would be something along the lines of:
Peanuts.com
Retail-peanuts.com
Wholesale-peanuts.com
Peanuts.com would be the hub of the site with the other two as themed satellites. I would develop keyword rich, themed sites and submit them to ODP, Looksmart, and Yahoo. For ODP I would go for a regional listing as well for the main peanut.com site. I would interlink them really well based on their themes. I would grab a few good keywords from GoTo for the added strength. Besides specific link partnerships as Liane suggested I would also submit regularly to themed portals particularly that didn’t list the sites with cgi links. I would write articles about the wholesale business industry full of facts and figures and get a top online news/business organization to carry it. I would do the same for the retail side. I would probably suggest some really meaty peanut content and see if I could get a few professors to link to the site from their university.
That would keep me busy for the first month or so. I’d have a pretty good chance at a top spot if I continued with this plan. It wouldn’t hurt to research the industry and see what other alternative linking opportunities were available. Maybe adding a facts-peanut.com site and seeing if I could market it to kids for the homework vortals and Yahooligans and ODP’s kid section. Sending out emails to teacher groups and submitting to portals that teachers and educators use. Possibly making it interactive and sending out news releases.
A recipe contest would be fun. Maybe even a top-40 list of the best peanut recipes where each person who submitted a site would also have to link back to the specific page that I wanted. I would base the top-40 more on their PR than their recipe (I know that’s naughty).
In 15 minutes that’s what I could think of. Pay me the big bucks, give me more time and I’ll make it happen:)
Buy about 10 domains like
www.peanuts-peanuts-peanuts.com
www.peanuts-peanuts-peanuts-peanutbutter.com
www.peanuts-peanuts-peanuts-shells.com
www.peanuts-peanuts-peanuts-oil.com
Make a unique peanut fact sheet for each site. 5-6 pages. Submit it to ODP(looking at how some sites are in ODP they should be accepted with no problem) and then use 10 other domains to feed links to them.
Mix in a few cups and tablespoons of peanut oil info like I posted above and you'll be in good shape.
I'm sure there isn't much(none at all probably) SEO competition in peanuts so you WILL get number one! :)
