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sort of an SEO brainteaser

     
6:03 pm on Sep 28, 2001 (gmt 0)

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This is one SEO scenario that has always intrigued me, probably because I had such a request in the early days of AV. The recent acquisition of Outride [google.com] by Google made me think of it again.

Future search technology aside, given the current algos of the top referring sites, what would you do if you were asked to tackle the term peanuts [google.com] -as in the food product, NOT the comic strip?

6:49 pm on Sept 28, 2001 (gmt 0)

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i'm not really sure how the Outride part fits into the actual peanuts problem, but i would say I'd have to focus more on phrases more than one word:

peanut farming
peanut brittle
peanut butter
peanut allergies
peanut m&m's

;)
elis.

6:54 pm on Sept 28, 2001 (gmt 0)

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I'm with skiguide... what's yer peanut angle here? Selling "organic peanuts," "wholesale peanuts," or "salted peanuts?" Maybe you're offering information on "peanut allergies," or "exotic peanut plants?"

Need more info here... how am I supposed to work under these conditions?! "Target 'peanuts'," yeah right... sheesh. ;)

6:55 pm on Sept 28, 2001 (gmt 0)

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canned peanuts
salted peanuts
wholesale peanuts
retail peanuts
candied peanuts
elephant peanuts
shelled peanuts
peaunuts in a shell

I think searchers refine their query only when presented with irrelevant SERPS, which could happen to you even if you were to score on "peanuts".

7:00 pm on Sept 28, 2001 (gmt 0)

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The 7th site did pretty well in getting listed for the food product.
7:05 pm on Sept 28, 2001 (gmt 0)

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>Outride
>
Technology like/similar to Outride "learns" your interests based on your previous search/surfing history. In theory, a machine that's visited agricultural product sites shouldn't get the comics as high in the SERPs.

terms:
Yeah, add 'bulk peanuts.' Even 'peanut sales [google.com]' start to get a break.

>7th site did pretty well
>
I noticed that. Wonder why?

7:15 pm on Sept 28, 2001 (gmt 0)

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>>7th site did pretty well
>>
>>I noticed that. Wonder why?

There are a lot of really "Google-Quality" sites pointing to it for one thing.

If you create an agriculture site about any type of product I'm sure you can go to tons of students researching the product and have them add your link in. In return you throw a couple of their publishings on your site. Would probably be the same with some big Org's and Gov sites as well.

But you are still going to face tough competition from the Peanuts(comic) type sites.

[added]
Oh and there is the story of "The Case of the Mysterious Peanut" in PDF format too :)[/added]

(edited by: msgraph at 7:21 pm (gmt) on Sep. 28, 2001

7:21 pm on Sept 28, 2001 (gmt 0)

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>>Technology like/similar to Outride "learns" your interests based on your previous search/surfing history. In theory, a machine that's visited agricultural product sites shouldn't get the comics as high in the SERPs.

Um...thanks..i promise, no more dumb questions!

7:23 pm on Sept 28, 2001 (gmt 0)

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>no more
>
it wasn't dumb.

Lets up the ante... the client sells a huge array of peanut products in both wholesale and retail, but isn't a name brand known by the public. A single order in the wholesale division is likely to hit $50k and be highly profitable to boot, so the money is there to finance a serious SEO campaign.

Yes, there is a corona of attractive terms out there, but that's not the sweet spot. He wants top10 on 'peanuts.'

disclaimer: No, I don't have a peanuts client.

(edited by: rcjordan at 7:28 pm (gmt) on Sep. 28, 2001

7:28 pm on Sept 28, 2001 (gmt 0)

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You can set him up on PPC and show him the "irrelevance factor". He will probably see the light when you show him the cost for the clicks and no sales.

er...that should read "when he PAYS the bill he will probably see the light".

7:51 pm on Sept 28, 2001 (gmt 0)

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That's a tough one! I imagine it would be a little difficult beating what's already out there. I think I would go big time into *recipes*, linking to all the best "chef" sites out there and run monthly peanut recipe contests if they have the money or wherewithall to offer prizes. This month peanut sauce, next month peanut glazed chicken, the month after that, Thai fish with peanut whatever.

I'd buy my way onto sites like Emeril Legassi (sp???), etc. Link to health and diet related sites. Link to food & restaurant sites which have peanut recipes.

nuts, peanuts, peanut, food, recipes, nutrition, snacks, Thai, Asian, peanut butter, oil, roasted, in the shell, recipe contest, sauce, chicken.

My two cents.

10:48 pm on Sept 28, 2001 (gmt 0)

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Top 10 on peanuts?

Does he have a domain name? Does he have an existing site?

I would create three separate domains, if possible and ideally they would be something along the lines of:

Peanuts.com
Retail-peanuts.com
Wholesale-peanuts.com

Peanuts.com would be the hub of the site with the other two as themed satellites. I would develop keyword rich, themed sites and submit them to ODP, Looksmart, and Yahoo. For ODP I would go for a regional listing as well for the main peanut.com site. I would interlink them really well based on their themes. I would grab a few good keywords from GoTo for the added strength. Besides specific link partnerships as Liane suggested I would also submit regularly to themed portals particularly that didnít list the sites with cgi links. I would write articles about the wholesale business industry full of facts and figures and get a top online news/business organization to carry it. I would do the same for the retail side. I would probably suggest some really meaty peanut content and see if I could get a few professors to link to the site from their university.

That would keep me busy for the first month or so. Iíd have a pretty good chance at a top spot if I continued with this plan. It wouldnít hurt to research the industry and see what other alternative linking opportunities were available. Maybe adding a facts-peanut.com site and seeing if I could market it to kids for the homework vortals and Yahooligans and ODPís kid section. Sending out emails to teacher groups and submitting to portals that teachers and educators use. Possibly making it interactive and sending out news releases.

A recipe contest would be fun. Maybe even a top-40 list of the best peanut recipes where each person who submitted a site would also have to link back to the specific page that I wanted. I would base the top-40 more on their PR than their recipe (I know thatís naughty).

In 15 minutes thatís what I could think of. Pay me the big bucks, give me more time and Iíll make it happen:)

1:28 am on Sept 29, 2001 (gmt 0)

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Spam 'em RC! Take a bunch of free sites and fill them with doorway pages containing random text paragraphs of peanuts spread about.

Buy about 10 domains like

www.peanuts-peanuts-peanuts.com
www.peanuts-peanuts-peanuts-peanutbutter.com
www.peanuts-peanuts-peanuts-shells.com
www.peanuts-peanuts-peanuts-oil.com

Make a unique peanut fact sheet for each site. 5-6 pages. Submit it to ODP(looking at how some sites are in ODP they should be accepted with no problem) and then use 10 other domains to feed links to them.

Mix in a few cups and tablespoons of peanut oil info like I posted above and you'll be in good shape.

I'm sure there isn't much(none at all probably) SEO competition in peanuts so you WILL get number one! :)