Forum Moderators: open

Message Too Old, No Replies

Gateway Pages / Doorways Pages / Doorway Websites

         

JamJar

8:47 am on Sep 24, 2001 (gmt 0)

10+ Year Member



I know this is probably cheating because this knowledge is part of what makes an SEO specialist be able to charge people, but could sbdy explain the difference (in as clear descirption as possible) between the above. I know the problems with them, but just want to know clearly, as opposed to generally what they are and what function they serve.

While you're there (nothing like pushing it!), what's the difference between Agent Name delivery and IP Address Cloaking? Again, I understand the problems with cloaking, but I don;t know thw difference between these two.

(Think a donation will defnitely have to be in order after this one!) Thanx.

Marcia

9:01 am on Sep 24, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>what's the difference between Agent Name delivery and IP Address Cloaking?

JamJar, here's a basic on the concept from someone who doesn't cloak. :)

The Agent Name refers to the spider names, such as Googlebot (Google), and Mercator and Scooter (AltaVista). IP delivery refers to using the IP numbers from which the Agents are originating, which is, according to my understanding, more accurate and reliable, as well as more exacting to keep up with.

>I understand the problems with cloaking

From my vantage point, the problem with cloaking is that of diligently keeping up with IP numbers, which is why I don't cloak. Also, the sites I work with are not generally not competitive enough to warrant the extra effort and expense on the part of the clients; they can be worked with very well without it, generally.

I do, however, understand why it's often necessary to cloak. I had my first little personal homepage "stolen" including the font style and color, not to mention some nicely ranking sites afterwards. Why anyone would want "Welcome to my little corner of the web" is beyond me, but with commercial sites it's a little more understandable.

There is, however, some cloaking software available for which regular IP number updates are available, as well as an agent delivery program which I understand is very effective nevertheless.

(edited by: Marcia at 9:15 am (gmt) on Sep. 24, 2001

JamJar

9:12 am on Sep 24, 2001 (gmt 0)

10+ Year Member



oh I love it when I start to understand things! Thankyou Marcia.....
....any chance you know about the whole doorway site / doorway page / gateway page thing while you're at it????!!!

tigger

9:17 am on Sep 24, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Jam

doorway= stand alone page created to please a SE to gain high rankings
doorway websites = as above but all linked
gateway = another name for doorway I think :)

JamJar

9:20 am on Sep 24, 2001 (gmt 0)

10+ Year Member



so there's nothing between a doorway and a gateway? if so, my confuscious has been released!!

no wonder I was getting so confused.....I've been trying to find out the difference for ages!

Marcia

9:51 am on Sep 24, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ah, see tigger, it's all in the way we define things, isn't it! All a matter of semantics.

I see a "gateway page" as a sort of a site map or table of contents page for search engine spiders or site visitors to navigate and find what they're looking for.

A doorway page, to me, is any page that's dedicated to a very specific topic or subject, an entry point to a site for anyone looking for something very specific, which is generally what search-savvy people do. An ideal gateway page would point to all the doorway pages, good for spidering and most helpful to site visitors.

Example: Say I'm looking for meat recipes. A good gateway page would be optimized for "meat recipes," from which I could navigate to the specifics. If I'm looking for chicken, beef, lamb, veal or pork recipes, or even sausage recipes, that gateway page will point me to them all. Hopefully, someone will have optimized individual pages so that I can find the specifics.

I basically look at optimization as first and foremost optimizing for the person doing a search to be able to find what they're looking for. I really believe that optimizing for the searcher will result in search engine rankings that will draw targeted traffic.

If there are sausage recipes and I'm looking specifically for bangers and mash, most likely a doorway site strictly dedicated to either sausage recipes or UK culinary quirkiness would be helpful. It's all in targeting.

I see a doorway domain as a totally separate web site, on a different domain, targeted toward a specific set of related search terms. There may be individual doorway pages on the doorway domain, but they'd be related to each other and closely themed, and linked to the larger, broader-based site.

That's just my understanding and definitions. Others, of course, may define them differently.

JamJar

9:58 am on Sep 24, 2001 (gmt 0)

10+ Year Member



so in a strange twist: if you were a directory and you had, say, 20 categories on your home page, then the home page could in fact be defined as a gateway page to and the category pages would be doorway pages through to the listed sites.
If, on the other hand I had a domain name that related to the home page / one of the categories and I optimised it to link to either, then it would in effect become a doorway site.
(I know you wouldn't usually describe them as this, but I'm trying to put it into my simple man's context!!)
That really seems to fit for me now, so hopefully it's not wrong (fingers crossed!)

bufferzone

6:38 pm on Sep 24, 2001 (gmt 0)

10+ Year Member



Marcia>>You write that your site was "stolen", What does that meen??

Regards
Kim

<no sig URLs, please ~ Marcia>

(edited by: Marcia at 6:47 pm (gmt) on Sep. 24, 2001

agerhart

6:49 pm on Sep 24, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Bufferzone,

Sorry for snipping your signature, but it is against WmW policy to allow URL drops.

Regarding your question:

I believe Marcia is referring to when someone visits your website and notices that you are receiving good rankings or otherwise and decides to view your source and pretty much take it upon themselves to "borrow" it.

Stealing!

Marcia

6:59 pm on Sep 24, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Kim, welcome to WmW.

The gal just grabbed the code from the first page and put it on hers that time. I guess she must have really liked it. If so, she would have been the only one. It said something like "Welcome to my little corner of the web."

Searched on with quotes, there are 1,840 occurrences of that line listed at Google. But they do not all have a pink background the color of Pepto Bismol, and purple Tabitha font like my first homepage had.

It was so atrocious that they gave me a super-site award when I changed it. I think it's because they were so grateful to see it finally get dumped. However, I just looked and it still says "welcome to my little corner of the web."

Maybe it's time for a redesign. It's a gateway to *nothing* :)

bufferzone

7:09 pm on Sep 24, 2001 (gmt 0)

10+ Year Member



Marcia>> Thank's
agerhart>>Thank's and no problem, Keep an eye out for me as I stumble to learn the forum rooles

Kim