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As regards online stores the biggest danger is dupe content, widget blue, widget green, widget red leads to pages with very similar content. Try and split your products into sections, each one having their own "intro" page and let the dupe stuff hide behind dynamic URL's.
So then Ove, instead of there being just an HTML index page and all the rest dynamic, there will be index.html leading to other HTML pages for the individual products or general category text description, and it's those pages that will lead to the dynamic pages.
>their own "intro" page and let the dupe stuff hide behind dynamic URL's.
So with this scenario, there will be /blue-widgets/index.html with the text, and the dynamic pages (for example, one for each brand name of blue widgets) can reside within that folder, and hopefully "index,nofollow" will keep spiders out.
I don't mean to confuse the issue, but I'm figuring out the same type of situation. Another alternative could be to have /widgets/blue-widgets.html /widgets/red-widgets.html. etc., with the descriptions on the individual HTML pages, linking to separate directories called /blue-widgets/ and /red-widgets/ etc., with the dynamic pages in those, and exclude the directories with the dynamic pages altogether with robots.txt
I'm trying also to think how to figure navigation if there are brand names like Alpha Widgets and Beta Widgets, with blue, red, yellow, etc. for each manufacturer. I'd want pages targeted to Alpha blue widgets, for example, in case people would look for specific name brands and styles. I suppose there could be a directory for /alpha-widgets/ which could have links to the red,blue, etc. in the other directories. If all the Alpha widgets were put into the corresponding folder with the Alpha HTML index pages, it would involve duplication of product listings, under both color/stye and manufacturers, both.
Boy, it's so much easier with only HTML pages to work with! What would be a good navigation scheme with two totally separate classification categories to target and navigate?