optimization - hidden layers

hidden H1 tags

[stavs]

Hi all

Does anyone have any experience of the use of hidden layers - used to offer up some good spider food. I am not thinking of anything excessive, just a much needed H1 tag with a single keyphrase.

I could do with comments on the following:

1. what is the best way to use hidden layers?
2. how safe is it to use them?
3. what is the html syntax used?
4. what else should I consider?

I believe that it is wrong for search engines to place so much emphasis on H1 tags because they are so damn ugly. I understand the thinking behind it, but I would NEVER use them in the normal way i.e. visible. Therefore I am forced to look at alternative (devious) ways to use them - to compete with ugly websites. Does that make me a bad person?

Any comments/help?

Regards, Stavs

[shuffler]

I've read this thread with interest.
IMO it is more morally questionable to 'turn em in' than it is to play just outside the search engines' generally unwritten rules.