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I want to make him a proposition with the traffic he is missing right now. But how do I know how much traffic that is. Can I give him an estimation or do I need special tools to calculate it. We do an AdWords campaign for a lot of words so those stats can be used to calculate.
Suggestion, ideas? Can I give him a good estimation or do I need to give him a range (10k - 15k) in stead of a fixed number.
Don't mind the bad english for I am Dutch ;)
Still, if the existing pages are literally "unspiderable" then there's currently NO traffic from the search engines. Simply showing the prospect some numbers about searches done on a few related keywords (and mentioning the value of "long tail searches" along with that) would be a good sales pitch, I think.
I don't think so because we can't predict the positions the site will be on the SERPS.
And yes: there is almost no traffic right now, so I have a good story to tell in the sales pitch. But I also want to give the client some numbers.
I suppose we can't tell the amount of people that will click trough to the website?
That is something which is intereting theme.
On eCommerce sites selling various products, what is usual CTR?
It could be used to determine ROI.
For example in one very competetive niche (eCommerce related) there are lets say 10000 searches a day but I don't know how to calculate how many people spend on that niche?
So it's very hard to take all that into account in a projection, (as well as to guess which position a page can acquire) so I usually more on the search volume for the target phrase. And as I siad above, a well built page can pick up a lot from the long-tail search terms as well.