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I'm a newbie, so please bear with me. I see many of you here are more than happy to help, and I definitely look forward to the day I learn more so I too can help others; not ask for it :)
I'm looking to do both PPC and SEO....but I'm a little confused. A consultant told me I'd need different links to promote for PPC and SEO...that is, whatever links I use for PPC I will have to use redirects (to block spiders from visiting my ppc links). I was told this was necessary to prevent duplicate listings in search engine results (otherwise I won't get good organic results if I already have a ppc link within a search engine search result).
My question is: is the above statement true? somewhat true? Will using different links really help when I'm doing SEO while I'm doing PPC?
I'm sure this question has been discussed here before. If someone could direct me to that thread if need be, I'd definitely appreciate it! I just can't seem to find it.
I thank you all in advance who decide to reply!
I do not think that a correlation between your PPC landing pages and they performance in organic SEO has been demonstrated.
Moreover, SE spiders should follow your ads from the SERPs so if you want to test a PPC landing page, it should be ok.
hope this helps
i think maybe it was just how i asked the question :) i planed on using the same content pages for ppc and seo..i was just wondering about the links: should i use different links for ppc and seo (to get optimal seo results)..that is, my ppc, should i block the ppc links from being spidered, to avoid duplicate content in the serp's? or does it not really matter? can i use the same url for the serps, and ppc listings?
thanks again for your help!
But if you're going to add tracking codes to the URLs you promote with PPC, that's when you need to be careful what gets into circulation.
The only URL you'd want getting into circulation would be
http://www.example.com/somedirectory
Not variants like these:
http://www.example.com/somedirectory?bunch-of-tracking-junk
http://www.example.com/somedirectory?bunch-of-other-tracking-junk
Spiders don't ordinarily find links directly from PPC listings, but if a user copied one of those variants and posted it someplace, spiders could pick it up that way. That might trigger duplicate problems (and it wouldn't be good for your tracking either).
Try to make sure that what ends up in the user's address bar is the "bare bones" URL, not some variant with tracking codes. (That's where the redirects might be needed.)
The goal is to get one form of the URL in circulation, and one form only.
