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I've offered a handful of clients a quote, payable only if the results are achieved, on getting them the top position in Yahoo and/or Google for target keywords (some are fairly competitive, some are for mid level cities and thus not as competitive). Now I have a client who wants the #1 spot for a fairly competitive keyword and will pay pretty much anything for it. I've thought about simply quoting based on the number of hours it will take me to acquire a significant number of backlinks.
Any thoughts on quoting for this service? Or should it only be based on increasing traffic and conversions?