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Do you have 3 original ideas for site promotion

For Promoting a HUGE Site?

         

allweb

7:06 am on Apr 8, 2006 (gmt 0)

10+ Year Member



Hello and welcome to this thread.

I own a small network of websites on which I serve Google ads. However, I want to use the knowledge obtained by building those sites and create my masterpiece, a website to be proud of. I am thinking of covering a wide area of topics, but all related to the main topic I am targeting . I'm not going to go into topic related details, since I want this thread to be general enough that anyone could benefit from reading it.

So here's what I plan to do in my attempt to build a huge site, which will hopefully get a lot of targeted traffic, both from SEO and SEM.

1. I selected about 1300 keywords and key phrases and I wrote articles for about 10% of them. I plan to write about 10-20 articles a week and add them to the site, thus constantly adding fresh content for at least 8-10 months.
2. With the website up, I will initiate several link exchange camipaigns (both through services like linkmarket and through e-mail link exchanges). I will only accept links from related websites and I will also create favorable link exchange conditions (30-40 link displayed per page)
3. Apart from reciprocal link exchanges, I will also promote the website on forums, groups, blogs. One way links are valuable, so I will try to get as many as possible from teh above mentioned sources.
4. Article submissions to directories are another important aspect of SEO, I believe. Thus, I will try to submit 2-3 articles a week to a list of 30-40 directories and ezines.
5. Although I haven't tried this yet, I believe offerng free tools and downloads helps get traffic. Since my site will be Internet related, I plan to offer free website templates for download (nice ones, not teh crappy ones you get in most cases). However, with each template I will ask that a link back to my site is kept active.

I didn't go into keyword density, SE submissions and other topics that would make this thread too overwhelming.

At this point you've read my promotion steps - would anyone have anything to add or maybe prove me wrong about my plans? A sort of "3 original ideas to promote your main site" type of response to my thread would be greatly appreciated :)

Thanks!

Cheers and high CTRs to everyone :D

Mihai Rad - Romania

Nitrous

7:19 am on Apr 8, 2006 (gmt 0)



An original but interesting site that is written for people that the want and enjoy with about 50 pages will most likely earn you more. CONTENT isnt just some words that you put into a "site" it IS the site! An "article" based around a keyword is not what people are looking for. Nevermind ones that you write 20 of per week!

jetteroheller

7:39 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Sonds complete different from my plans.

Find about 10 fairs and 5 interesting projects.
Visit them and write about them.

I just write from my last fair visit about 80 pages in German. This will go next week to my english translation department - my wife - to make also 80 english pages out of it.

humblebeginnings

7:53 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Although Nitrous can be a bit grumpy, he is mostly right;-) I think parts of your plan are sound, but I indeed wouldn't start with making a list of keywords and writing articles based upon those keywords.
I would write articles about things:
- I really like
- I am really good at
- I know a lot about
- people really want to read.
Perhaps if the articles are finished I would drop in an additional keyword or two just to cover all the queries I want to target. BTW, that is exactly the way I do it. All the other points you mention look excellent to me.

humblebeginnings

7:57 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Jettero, so you don't use these wonderful free "translation" sites?

Ich werde nach house gehen =
I will become after home go;-)

Nitrous

8:12 am on Apr 8, 2006 (gmt 0)



Grumpy! No, just fed up with seeing hundreds or thousands of pages of filler material with ads on. I know people that do this and they earn a tenth of what I do with a few pages of real "content"...

There are new people on this forum every day trying to work out how to get rich quick, chasing keywords, building contentless mfas, or writing "articles" around keywords... There are no shortcuts. In the bookworld for example, not everybody can write a bestseller. Well millions try, most fail. You can push and advertise all you want but if the books not interesting or not what people are looking for it will still flop!

Write for the user. Not keywords/adsense. Traffic and money follows. If you cant do that then you will either always be working hard and making little or always be in fear of being wiped out by search engine/adsense algo changes like the scraper sites were. MFAs will be next. Adsense is not meant as a get rich quick scheme but a method of monitising existing real pages.

[edited by: Nitrous at 8:23 am (utc) on April 8, 2006]

david_uk

8:15 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are many sites that seo their way to the top of the tree, but as a web user I find these sites rarely give me the information I'm looking for.

As a web user I don't go to a site because it's got lots of link exchanges, ads or freebies. I go there for specific information that I'm searching for. If I don't find it, I'm not going to click on the ads or links, and if they have disabled the back button then they NEVER get another visit.

I can see your strategy, and I think it's a good method to get your site noticed, but there is always a danger that whilst driven by the need to get to the top of serps, the reason why a visitor is on your site in the first place gets lost along the way.

All I'm saying here is that it's important to remember your visitors reasons for visiting your site, and make sure that the content they are looking for is there.

And I'd like to join the grumpy club - anyone got the forms to hand?

ronburk

8:20 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



they earn a tenth of what I do with a few pages of real "content"...

Without doubt, but I also have no doubt that there are plenty of people earning a tenth of what you do with the same number of pages of real "content" as you have. Just making some good content is no guarantee of a decent AdSense income.

Nitrous

8:27 am on Apr 8, 2006 (gmt 0)



Yes it is. Really good sites - whatever their content or theme get hundreds of thousands of natural visitors from blogs, natural links, forums, search engines. Traffic + ads = cash.

Plus - if you are having to work for or buy traffic you need to really look at what you are offering,

ronburk

8:30 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



However, with each template I will ask that a link back to my site is kept active.

So... those links should all come with pages with highly similar structure signatures, so if you show up in a few Google spam reports it should be real easy for the data mining engine to devalue all those links in one fell swoop.

I can't say your linking strategy sounds very appealing to me. You're investing time and energy in getting the very kind of links that Google is interested in figuring out how to identify and devalue. Why not think a couple of steps ahead, and focus on getting non-reciprocal inbound links from relevant and authority sites? An actual public relations campaign aimed at real humans instead of a link-building campaign aimed at yesterday's search engine algorithms?

jetteroheller

8:36 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Jettero, so you don't use these wonderful free "translation" sites?
Ich werde nach house gehen =
I will become after home go;-)

The first step is an translation program,
just to save time.

My wife studied 2 semester English last year.
She translates.

Beside the translation software,
we use Babylon Pro extended with
Pons German English
Merriam Webster
Oxford English Dictionary

I proof read her translations.

It's still maybe not the best English.

crick

8:47 am on Apr 8, 2006 (gmt 0)

10+ Year Member



What Nitrous is bascially trying to say is create a small niche site rather than being too general. It works both ways. Very nieche sites have the advantage of having more pages looked at by vistors and possibly drawing more repeat vistors. However, a broader site can generate a lot more search engine traffic. If you have 2000 pages and 500 of them get 3 referrals a day on average, that's 1500 page views a day. I have found I get more clickthroughs from search traffic. One thing I have learned from forums is that return vistors are very hard pressed to click on ads.

Anyway, it is entirely possible to create small nieches within a a large site. Lets take Yahoo for example. You can say they have a ton of small nieches within on huge site.

europeforvisitors

9:20 am on Apr 8, 2006 (gmt 0)



There are new people on this forum every day trying to work out how to get rich quick, chasing keywords, building contentless mfas, or writing "articles" around keywords..

Sure, and they're today's counterparts to the "Make $1,000 a week with mail order" or "Earn big money as a freelance writer" crowd of a generation ago. Most will fail, because their greed is exceeded only by their ignorance. Darwinism, like capitalism, is a cruel master.

crick

10:46 am on Apr 8, 2006 (gmt 0)

10+ Year Member



There is no reason to get wiped out from the search engines if you don't cheat Google. Many sites that find themselves wiped out briefly (often its a flux) are often reindexed by Google and find themselves in their original positions, if not better. Most sites get at least 60-70% of their vistors from SERPS. It really pays to get good SERPS.

larryhatch

11:20 am on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here's an "original content" idea for those of you who don't write well or easily.

Lets say your site is in English. Find some really good materials on your topic.
Translate English => French. Save the results as F.
Translate F French => German. Save that as G.
Translate G German back to English again!

The results will likely have better spelling and grammar than many could write on their own.

The disadvantages are obvious:
a) Final output not making any sense.
b) Difficulties attracting incoming links.
c) DMOZ editors won't like your pages.
d) Difficulties getting pages indexed at first.

There are some advantages however:
a) The process could be automated. Thousands of pages word-salad on the cheap!
b) Nobody could easily demonstrate "duplicate content".
c) You can drop your DMOZ and Wikipedia scrapes and the attendant risks.
d) The nearly unreadable text might drive people to click on your ads for relief.
e) Low organic traffic will help keep bandwidth charges.
f) 2 out of 3 major search engines can't tell this from legitimate text.

It almost sounds too easy. I'm sure I forgot something. -Larry

allweb

3:09 pm on Apr 8, 2006 (gmt 0)

10+ Year Member



Thanks for all your messages.

This is not a filler site. It's designed for humans, buit I believe a good keyword optimization is also in the visitor's advantage. Many searches on different terms produce top ten results leading to commercial sites. Because they optimize for keywords people are using. I plan to build a site that has the same optimization of a commercial website but offers free info, with one or two blocks of Google Ads.

2 more technical questions:

1. Should I go with a 800 width site, or can I go 1024 pixels? Does anyone still have their screen resolution set on 800x600?

2. RSS feeds - there would be plenty of relevant info, but do they also help with SEs?

Thanks for your interest so far

Mihai

annej

3:50 pm on Apr 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Try expandable page widths using css. That way you can keep the text from sprawling across a large screen but it will still squish so that people on 800 don't have to do a horizontal scroll to read. It takes a different fix for IE than Netscape.

Another way to do it is to set your articles to a fixed width of 800. Then 800 people have to h scroll over from the left column so they can read but after that they don't have to scroll back and forth.

I don't even think about making it pretty for them. I don't think there are many left. Maybe 15%

TheFlipguy

6:10 pm on Apr 8, 2006 (gmt 0)

10+ Year Member



Should I go with a 800 width site, or can I go 1024 pixels? Does anyone still have their screen resolution set on 800x600?

On my site, I get a sizeable number of visitors (> 30%) who are on 800x600. That's a large percentage and a webmaster cannot afford to overlook these visitors.

CSS pages that can fit any width are the best option here. My pages don't get a horizontal scrollbar even when minimized to a width of 300. Of course this is without AS ads :)

Flip

allweb

7:56 am on Apr 9, 2006 (gmt 0)

10+ Year Member



What about RSS?

There's also something else I don't know how to approach: when I update my site, should I plan on adding fresh content to EACH PAGE or just to the site itself. If I have 1,000 pages, page by page updates would be impossible.

I plan to incude RSS (if I get a few people who advice me to do so :) and also include article paragraphs, each week, in column that appears on al the pages. Would changing 100-200 words of text like that keep the spiders interested?

Thanks

Mihai

caveman

1:03 am on Apr 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> spiders

You're worrying a bit too much about the SE's here. Update pages when it makes sense to update pages. Concern yourself more with evolving and expanding the site, as appropriate for your audience, and in the context of your strengths and abilities and resources.