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Many people nowadays are of the opinion that click-thru on natural search listings has a bearing on rank.
I.e. a site ranks well for 'mobile phones', and a lot of people click on the listing, and spend time there.
Is such activity considered by Google or other search engines as a sign of relevancy for that search term, and therefore does this affect the rank positively?
I was of the opinion that click-thru on natural search bore no significance on rank. But many people seem to have heard this theory from SEO companies, and believe it to be true.
What is the opinion out there?
[edited by: caveman at 3:49 pm (utc) on Feb. 1, 2006]
Of course, a SERP with no clicks can mean at least two different things. One, the user has judged no page to be worth clicking. Two, the SERP itself provides sufficient information to answer the user's query.
I think we can all assume that the search engines are using every piece of available data they can. Unfortunatly, we can not determine how they are using that data.
High click through rates may signal just the opposite of what we are thinking here...
I always though it has no affect. But how come Google has data in his SiteMaps tool which says which keywords are bringing most of the traffic. I agree they could tell which keywords including our url are most often searched for, but they also say which keywords lead traffic.
I have been seeing also redirected url's by Google periodically, that means that there are times when they can see clicktrough rates.