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I want one of my clients to write timely articles about relevant topics in the industry. NOW, costs aside and thinking only about users, PR, traffic, eyeballs, conversion, effectiveness - the stuff that matters - do I set her up with a Blogger account? Do I create a section of her website where she posts these articles that can be indexed?
I'm leaning towards the latter for SEO purposes.
It seems that line is getting more blurry for the future - how are the search engines dealing with this & what are the thoughts on best strategy going forward?
Do blogs pass link popularity? Any of them? I'm sure that's been covered here, but searching this site is not what it once was ;)
By the way, you don't need to name the section of the website /blog/ -- and I don't think I would. You could still use a blogging CMS, RSS feeds and so on -- plus all the blog-specific promotional tools.
Much as blogs have been the hot thing of the past couple years, they have soooo become just another tool of spammers that I think their usefulness as an SEO 'tool' may as a result soon be in decline, if it's not already ... i.e., there was a time when I might have suggested using a blog for SEO reasons, versus a new site section. Not necessarily so anymore.
IMO, the SEO world is evolving rapidly to a new phase, more settled, more sophisticated, less reliant on tricks and technology, increasingly reliant on savvy marketing. Said another way, the SE's are getting better and better at ferreting out what they think of as spam (albeit so far at a great cost to quality smaller/midsized sites). I hope that the SE's next leap will be to figure out how to minimize the collateral damage.
That would include assigning to blogs no special advantage or disadvantage WRT SEO.
