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I read that you should use variations in your text links. How exactly should you do this?
>If the site is on "widget repair",...
Suppose i had the text link and description:
<p><a href="">Widget repair</a> for fixing your old widgets. View our website.</p>
Q.1. How would you use a variation of this to link to your site?
>Q.2. Would you use different variations of text links of the words "widget repair" to the main index page of a site?
Like this: <p><a href="">Repair widgets</a>....view our site.</p>
>Not sure how to do this.
Q.3. Also, why would you need to use variations of links and descriptions?
Could someone please explain all this?
Thanks guys for your help:)
frenzy77
I read in another thread that it can begin to look bad on you if you suddenly develop lots of links throughout out a site, all saying the same thing.
So, for instance, if you managed to get someone to link to your site from every page of their site using <a href=#>Widget Repairs</a> it might look bad.
I'm not sure why. Perhaps someone else could explain this?
I have to put my hands up and say I didn't know this. However, I do beleive variation is good practice ... so it hasn't really mattered whether or not I know the above.
In terms of variation, i tend to not switch the phrase around i.e. I wouldn't make it <a href=#>Repairs Widget</a>. What I would do is create several options such as:
<a href=#>Widget Repairs from YourCompany</a>,
<a href=#>Find out more about Widget Repairs</a>,
<a href=#>Widget Repairs for only £xx.xx</a>,
<a href=#>Widget Repairs and more</a>.
Create several of these, so that the term "Widget Repairs" is still in the link.
Obviously you can't control what other people put on their site as a link to yours, so I would advise, when contacting them, to send 3-4 options ... that way a variation will exist.
Hope this helps.