How to place the best <Description> content

[waddsy]

Is this description the time to just place the best keywords you can think of or does it have to be in sentence form?

to me this looks like you would have more chance for success. If you sold art you could do this

Oil painting, contemporary, sculptures, art, buy art, original art, etc

If you put it in a sentence form you would waste precious space with words such as "and" and fillers to make a senetnce.

Can someone help?

[JAB Creations]

If this is a meta description you'll want to structure it to make sense to a human being (and not just a bounch of words as this is not the same as meta keywords). Meta keywords from my understanding only work in Yahoo currently. Some search engines will use your meta description as your serp's description so you'll probally want to sound like you're competent in written language. :)

[tedster]

JAB_Creations has it nailed perfectly, in my view. And a well written description showing in the search results can do amazing things in gaining you traffic. It's value for SEO is not so much (although there still seems to be some) and in most keyword spaces you can gain top rankings without even using the meta description. So where I do write a meta description, I'm usually thinking more about an effective sales "pitch" than I am about SEO.

In fact, I often write a meta description tag in much the same way I write copy for an Overture ad. And that means getting the best parts into the first 60 characters, because it may well show up in truncated form here and there around the web.

[oceankane]

The importance of the description tag is very important, while the keyword tag is essentially ignored at this point. The title and description tag should contain solid description, including keywords (only once) in a readable short paragraph that is compelling to potential site users.

I have seen enormous shifts in ranking from simply updating the title, description and image alt tags. This is often overlooked, and also companies usually include their name in the title, which unless their company name contains key words or phrases, doesn't really do much good.

[caveman]

> unless their company name contains key words or phrases, doesn't really do much good

I'll have to respectfully disagree with that comment. There can be all sorts of very good reasons to keep non-kw-oriented company name in page titles. In fact, I generally advise it. Reasons range from straight SEO concerns, to click thru/ROI, to marketing/branding advantages, IMHO.

[waddsy]

GUYS THANK YOU SO MUCH for the help. Im in the process of rebuilding my site. every tidbit of your help you have given me is greatlfully appreciated!