Adding and Deleting Pages and Links at my site

...without getting banned?

[henrik80]

Hello all webmasters!
Im today updating my site and a thought was crossing me.
Can it be at any negaiv in the serachengines point of view if im updating my url with new underpages and exluding old underpages. This includes a lot of chaning of internal links aswell... Im not afraid of the serp but can any searchengine bann me for this?

Best regards

Henrik

[caveman]

henrik80, taking your question literally, no you won't be banned for reorganizing a site.

There are other considerations, however, when large scale changes to a site are being made. Adding lots of new pages, changing file extensions, or changing sitewide navigation can cause issues with the SE's that can hurt your short term rankings in the SERP's.

A few guidelines we practice:

Make large scales changes gradually over time.

Generally try to add new pages regularly, rather than huge occasional updates (though sometimes large additions of content make sense and we do that when it does make sense for the user).

Implement sitewide nav changes in phases over time (the SE's seem better able to handle relatively stable sites).

Don't change page extensions unless really necessary, since that involves redirects when done right, and can cause pages to be temporaily dropped from the SE's.