Forum Moderators: open
Well, i thought i would start a thread on "theme" site building. I hope you guys can chip in here to set me straight on the concepts behind "themeing a site and also setting up individual webpages based on the themeing pyramid as Brett speaks of in his "themeing" articles.
So....Ok, where to begin.
Alright based on the information i've read, the first step is to create a set of "main topics" for the site. Ok, before this step i've also read to set-up a list of topic kws, then from this determine what your "main topic" starters will be from this list. A little reversal from first developing the "main topics" then creating the "sub topics" list.
Then based on the "main topic" list you will develop a list of "sub-topics" for each individual "main topic". With this "main topic" kw you will develop an individual webpage based on this particular kw. Now the next step is to place individual kws specifically targeting this page. This creates the "theme" for this individual page.
Next you carefully create other "sub-topics" pages for this "main topic" and link them up vertically.
This is my analysis from the information i've read thus far.
So based on this above information, do you guys believe i'm correct with this information for creating the "theme" for a site?
>>Ok, now comes some of the information that interferes with my ideas on themeing a site.
In a particular article, it states that there were sites built and in developing the "theme" for the site, many pages were developed and specifically a few keywords were chosen and used on each page in all areas of the individual pages.
>>Q.1. But my question is, when it states states that the kws were *related* and placed on all the pages, does it mean the *related* "sub topics" kws for each individual page were placed on *each* page along with *all* the "main topics" site keywords aswell for that specific page?
>>(ex. all "main topics" kws for site and *all* "sub topics" kws for the particular "main topic" of the specific page being created.)
Here's the article url: [searchengineworld.com...]
Take a look for reference as to what i'm speaking of so we can begin a dialog on the "themeing" process for websites.
>>I've also included a link to Brett's link pyramid for reference purposes.
>>I've also read that in developing a page, you should place all your chosen keywords throughout an individual page.
>>>Q.2. But are these kws your "main topic" keywords or your "sub-topic" keywords or both for a specific page?
Well, the above post is my analyisis of how to develop a "theme based" site along with some relevant questions to the "themeing" process.
What do you guys think?
Am i wrong with my "themeing" of a site? Correct me if i'm wrong and add your advice so others can learn from your expertise.
Well, all replies are welcome:)
frenzy77
This creates the "theme" for this individual page.
Actually, you want to create a theme for the site, NOT the page. You want to target one keyword phrase per page, getting more specific the farther you drill down. All pages should share a "mother" keyword which the theme is based on.
I'm not sure I understand the rest of your post. This is my example and other folks can put in their two cents.
Theme = Fruit
Topic Pages = Apples, Oranges, Pears
Subtopic Pages for Apples = Apple Trees, Apple Varieties, Apple Foods
Likewise, create similar Subtopic Pages for Oranges and Pears.
I think the point is this: I'm currently working on a web site that has the following menu:
Services
DVD Series
Resources
etc.
We all see this sort of menu and I had one myself. This sort of thing is useless. What services? What DVDs? How the heck is Google supposed to know? What she should have, is something like:
Wedding
This is the theme. Each page/category would target each keyword phrase:
Wedding Planning
Wedding Design
Wedding Gallery
More specifically and therefore more useful:
Wedding Planning Services
Wedding Planning DVD Series
Wedding Planning Resources
We can go a step further with:
Wedding Planning Resources - New York
Wedding Planning Resources - Berkshires
Wedding Planning Resources - Caribbean
Wedding Planning Resources - Ireland
The more specific you get, the more targeted trafic you can get to those pages. Also, all those sub pages and that link text with "wedding" and "wedding planning" reinforces the theme of the entire site.
I have found that link text plays a huge role *internally* for your web site. That's where a lot of benefit of themeing comes in.
Thank you very much for your help:)
I'm still left with a few questions. Well...Actually i have alot, as i would like a full understanding of "themeing" so i do it correctly. For now i will only state a few questions for now. I do hope you reply:) Others please reply aswell:)
Well,...I agree with what you stated about the site "theme". When i stated "creates the page theme"
i only meant that the page had the correct sub-topic kws on it. Making it related to the other sub-topics it linked to.
Anyways,...I still need some clarification as far as what can or must be included on a *main topic" page.
So, I read that you are supposed to create a list of *main topics* and along with this *sub-topics* for these pages.
So, in the article it stated that *all* these related keywords were placed on all the pages in every area of the page.
So, my question is:
Q.1. Do i place *all* the *main topics* keywords on *all* the pages of the site? It stated that they placed all the "related" keywords on *all* the pages of the site in every tag.(i also read that you should place them once or twice at least. Not sure if this is the same article.)
Please clarify this so i don't improperly create my pages.
Here's the article url: [searchengineworld.com...]
Well.. Thanks again jo1ene for your helpful reply:)
Hope to here from you soon:)
frenzy77
Do i place *all* the *main topics* keywords on *all* the pages of the site
I wouldn't sweat this. There are many opinions on what themeing is and isn't. I just know what's worked for me. Think about each page in the hirearchy targeting one phrase. The repetition will come naturally. The farther you drill down, the more specific you get (and more words in the phrase).
Don't worry about your first page. I Brett's "26 Steps" he states that the front page of your site will not likely place well for anything and this is largely true. You should try coming up for your company name and/or product and location, but not worrry about much else. Most of your quality hits will come to your content pages, further down.
If I'm in web design, I'm not going to bother competing for the term "web design". It's too darn vague anyway. So I'll theme my site and have sub categories:
e-commerce web design
real eastate web design
small business web design
etc.
Notice the repetition of "web design". This will reinforce the "web design" theme of the page that has these links in text as well as the sub-pages that contain these key words. Then from there I have:
e-commerce web design reviews
e-commerce web design products
e-commerce web design tips
etc.
Notice the repetion of "e-commerce" as well as "web design". But the two are more effective together. It's like 1+1=3. Then I can go further with:
e-commerce web design reviews zen cart
e-commerce web design reviews oscommerce
e-commerce web design reviews x-cart
etc.
You get the idea.
I understand what your saying, but what if i have a site that has a broad range of keywords i want to come in on. The site i'm working on has a range of keywords that are similar in the sense of meaning but the keywords are not necessarily exact.
Q.1. For example, the site i'm working on is on repair of credit. But other search terms i'm trying to come in on are "debt" and other kws like "bankruptcy".
How would you "theme" this type of website?
I planned on creating multiple catagories for different kws.
Q.2. Would i "theme" the site as "credit"?
And would i use credit as the basis for all the themed pages?
ex.credit repair
catagory 1
>credit repair
>online credit repair
etc.....
ex. debt
catagory 2
>credit debt
>credit debt consolidating
etc.....
Q.3. Would i to place the keyword "credit" into all catagories to theme the site?
Q.4. I have found the best kws i could use, so i was wondering, if say for instance i have the term "debt consolidation" and i wanted to come in on this keyword, will i still come in on the term "debt consolidation" if i *add* the keyword "credit" into it like this:
"credit debt consolidation"?
Q.5. Or is it better to fashion the page as only <h1>debt consolidation</h1>?
Q.6. And would i use this "keyword in the <h1>credit debt consolidation</h1> for this particular page to be found under?
Q.7. Will the site be found for "debt consolidation"?
I hope i don't come off as asking dumb questions, but i am somewhat of a newbie. I have researched for a long time and i'm still putting together the pieces to this entire SEO procedure.
*Could you please answer each question so i can fully understand the concept?
I need to design it to come in on multiple keywords but they are in a sense unsimilar.
The main catagory is credit repair.
Thank you very much jo1ene:)
I appreciate your continued help:)
Hope to hear from you soon:)
frenzy77
Your categories are:
Recipes
Decorations
Special Occasions
There all related but tough to fit into one overall keyword phrase. You could say that the overall theme is Entertaining but how do you stick that in a keyword phrase with the other things I mentioned. Just go with it:
Theme #1
Dinner Recipes
Dessert Recipes
etc.
then:
Theme #2
Party Decorations
Holiday Decorations
etc.
then:
Theme #3
Special Occasions Tips
Special Occasions ...
etc.
Whatever! So you have three themes on one site. The farther you break it down the better. Don't sweat trying to stick one word in with everything accross the site.
Think about this. Are people going to be searching for "credit" and "debt consolidation" at the same time? Probably not.
BTW, the magic trick that I learned was to link out to other resources using the keyword phrase I'm targeting on that page.
So to address each question:
#1 See above.
#2 No.
#3 No.
#4 Perhaps not as well, but it's not necessary according to my answers for #2 and #3.
#5 YES! Don't forget H2 and H3.
#6 No. See #2, #3 and #4.
#7 Yes, if you start by doing #5 and break it down into more specific categories from there.
