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Which one carries more weight?

keyword density or link exchange ... what else are out there?



1:18 am on Jul 9, 2005 (gmt 0)

10+ Year Member


I was just thinking about how much I know about SEO and wondered...

"Does the activity of Keyword Density and SEO for a website carry more weight than Link Exchange?"

The reason I am asking this too is because I have pretty much been consistantly optimizing my site and it doesn't seem to go any higher but does maintain. I've notice that if I don't optimize my site from time to time, my rankings drop. Wherelse I see some of my long time competitors getting higher in the rank and I guess it could be because of link exchange (which I seldom do as it seems less fruitful these days - i'm the only one giving out the links!).

So what do you guys think?


2:01 pm on Jul 9, 2005 (gmt 0)

10+ Year Member

Hi hulahoop:)

You said that your ranking drops from time to time. Well...from what i've read you really can't tell why your rank may drop suddenly. And as far as your tweaking of your pages, i don't know if it is your constant adjustments that are keeping your rank at it's normal range. The search engine algorythms are constantly changing so one day or week your result (page rank) may be up and on others it may be down.
You really can't tell. And as far as page weight, and seo of pages, again possibly the algo.

And finally your competitors, they may be ranking higher than you based on the amount of links they have combined with the deep pockets they may have for advertising and thus create increased traffic and better ranking.


As far as advice, more pages of content and more quality inbound links.



2:21 pm on Jul 9, 2005 (gmt 0)

10+ Year Member

Hi frenzy77,

Something you said caught my eye. You mentioned about marketing getting them more traffic. Does that mean Search Engines also see the number of traffic you get and ranking you based on that?


4:38 am on Jul 11, 2005 (gmt 0)

10+ Year Member

Hi hulahoop:)

From what i've read, search engines take several different factors into consideration when ranking a webpage. Such factors are linking, title tags, etc. I believe the amount of traffic a site receives also is used to determine ranking. That's why you see people buying traffic to their sites. I believe this is used along with several other factors to rank a site.



7:48 pm on Jul 14, 2005 (gmt 0)

10+ Year Member

I run a fairly successful personal finance site in the UK, There are about 5 main sites that are currently in the battle for no.1. I've analysed these sites and adjusted my site accordingly so as to be inline with their SEO (along with a few extras I keep up my sleeve!) But alas, the rankings never change when I optimise. The same sites have held position for certain searches for months now. (since the new year trawl...) And the only thing that stands between us is the number of 'backward links' seen using the Google toolbar. In this instance, the more backward links, the higher you go... So for Google, it seems link exchange is fundamental and something you might consider starting up again? Make sure the sites are realted in some way and try to link with sites hosted all over the place! Vary your link text on partner pages and sit and wait for the next big trawl! Like the rest of us! Hope this helps, just speaking from experience!


4:59 am on Jul 16, 2005 (gmt 0)

10+ Year Member

yes I believe link popularity is very important in SEM. although as stated above, its important to only link with sites that are in your niche or have at least some relation to yours. there are simple ways to find good link partners; just goto the search engines and do a search for "widget +add url" - "widget +add your site" - "widget +reciprocal" and other various ones..Some people think it is a waste of time to submit your site to directories also but I disagree. You can't really count them for bringing in hits but they are excellent for building LP because most have good PR's and decent Alexa ratings..In my opinoin, link exchanges are essential in SEO because you need to get the link popularity up there


7:20 am on Jul 16, 2005 (gmt 0)

If you're going to pay for advertising, pay in such a way that the people who click your ads are likely to give you a link.

Don't try to advertise in such a way that they're going to click an ad on your site so that you make money. Even if you can break even this way - which is unlikely - once they've clicked someone else's ad, you've likely lost them forever.

Even if you make money directly, as with eCommerce, try out this calculation: which is more valuable to you? The money you make when a visitor buys one of your widgets, or when they give you a link?

By comparing how much money I've earned from my site over the years, then checking Google to see how many inbound links I have, I can easily tell that depending on the situation, a SINGLE link has already been worth from ONE HUNDRED to ONE THOUSAND dollars to me.

I run AdSense, so if they click one of those ads, I make a few pennies.

It's easy for me to decide - when I advertise, I advertise those of my pages which do not yet have many inbound links, but that I think are appealing enough that visitors will enthusiastically link them. I don't even try to use advertising to drive traffic to my ads.

Also important is to develop deep links. Don't just try to get links to your homepage. That's make your homepage do well in the SERPs, but what if someone's not searching for a keyword that's mentioned anywhere on your homepage? Instead, try to build links to each and every page that has content that's likely to be valuable to a visitor.

It's easier to build traffic to a page that presently has low PR. For keywords that aren't competitive, you can often be in the top ten or even sometimes #1 with a PR5 page.

Paying for advertising to take a page from 5 to 6 can be expensive, but not so expensive to take ten separate pages from 4 to 5. If the pages are all about different keywords, you can draw in traffic from a wide variety of searches, and then if you have good navigation, you can get the visitor to explore the rest of your site, and then either click the ads you publish or buy your widgets.


4:13 pm on Jul 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

There is another thing to consider when watching your rank go up and down. I"ve been monitoring a 3 word phrase that is very competitive in my area and checked the PR, backlinks and keyword density of the top 10. The ranking positions change but nothing else - not even the keyword density. So it appears that Google is causing the fluctuation itself.

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