How can a small company reach the top?

[voices]

We have links from the Thomas Register and other business directories. Some are free some are paid for. Needless to say we are not going to link with the competition, nor are they going to link with us. Have been listed in DMOZ since 1999.

Site is an information site for product that is sold to everyone from the dog food factory to the oil refineries. No shopping cart, these are high priced customized products.

We make 4 different types of products, the competition makes 10 different types of products. Needless to say they are larger companies with larger web sites. Seems like larger websites come out on top these days.

Before all the algo changes it was easy to get on top with basic clean on page SEO. How does a small company compete these days?

I see the same thing with retail product sites. Larger sites with big company names are coming out on top. Does google have a list of the top 25 largest companies for every sector and give them an extra 20 points or is it just a page/link counting thang?

Whatever it is, I see the small biz is going to suffer.

[Arsi]

If you Present your website well,as in if the content is Good,and is product related,then there are fair chances for your website to be noticed.The more it will get noticed the more it will be prefered.And the main thing is the use of the Appropriate "KEYWORD",THAT YOU ARE USING FOR YOUR WEBSITE,AND THE lOCATION OF THE KEYWORD,IN THE WEB.Because that is what majorly matters,in the ranking of any website.So,whatever your products are mention in your content about them,try to write topic oriented content,so that it is catchy &interesting for the readers.Hope this will help.

[jk3210]

Here's the best way [webmasterworld.com].

[voices]

It takes an engineer to write useful content for this site, that is not going to happen. These products have been around for 50 years and don't change that much. It is not useful to the customer for us to add new content all the time.

The site ranks on the first page of MSN. The pages and content are keyworded.

I talked to a company that sells content. You sign a contract for a year and they give you 10 new pages a month or whatever you sign up for. Seems like this will be the next big business. I think our products are too technical for them to write USEFUL information.

I think the next big thing is going to be content spam. Google can only tell if you have content, they can't really tell how useful it is. I think the more Google tries, the worse they make things. Look how the link popularity thing backfired on them. They decided sites with tons of pages must be good, now we have scraper sites.