Different anchors over similar internal urls

Shall different names over similar links make harm?

[Nika]

I wonder wether there could be any harm from using different Names over similiar links to this or that internal pages? From the searchengine point of view. For example the page mydomain/collection_1.html ankored from the homepage as "COLLECTION" and from some other page as "GOODS" - both underlined with the same url. Any opinion on this?

[skipfactor]

Not a problem.

[Nika]

Thanks. Though it's a surprise - on the backdrop of the real war Google wages on optimisation...

[tedster]

If you can vary link text in ways that do not confuse your visitors -- then I've seen some evidence that not only is it not a problem, it can help. Search engines seem to like things that look "hand-made" instead of automated, and when there is variety in the anchor text that points to a given target page, it seems to pop the value of all the anchor text a bit.

This is not an easy factor for me to isolate and test, but the little bit I've done suggest that it's good. However, there's not so much value in words like "collection" and "good" unless a more specific theme is also being carried to the pages by other factors.

The biggest issue for me would be usabilty. There can be a bit of frustration stirred up in your user if apparently different labels take them to the same place. However, position on the page and other kinds of contextual cuers could make this a non-issue in some cases.