Most effective way to market my site via keywords

A question from someone fairly new to this stuff

[pulsenowjason]

Hi All:

i was hoping someone could impart some wisdom on to this newbie to the WW. I work for an independant music website and would like to increase our positioning on search engines. After ding some surfing I stumbled across Overture who quoted me a rate which to say the least was a bit pricey. Is there a way to take my keywords and get them to Yahoo, Google, and other major search engines for less $$ or possibly for free. I repeat I am fairly new to all of this so please bear with me.
[edit reason] No urls, thanks. tos [webmasterworld.com][/edit reason]

[edited by: mona at 1:34 am (utc) on April 7, 2005]

[specter]

Hi and welcome,

As regard pay per click advertising it's the same rubbish wherever you go.

If you want to increase freely this web site you've to start from the scratch and to learn the SEO art,that cannot be discussed in a thread.

[mona]

Welcome to WebmasterWorld, plusenowjason. You've come to the right place to learn how to improve your positioning in the search engines. A good place to start is this thread - WebmasterWorld Welcome and Guide to the Basics [webmasterworld.com] It begins with an over view of WebmasterWorld and then points out many of the classic threads here about web development and promotion. It should keep you busy for a while:)