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What I need is some advice on how to make the site as friendly as possible to google and how to get top 5 placings for a lot of keywords, all key words are
regional specific so should not be majorly popular.
The Site has a directory format and is written is ASP.Net and runs on MS SQL. I have read articles on ISAPI ReWrite which seems useful but is it nescessary has google not improved its spidering of dynamic sites.
Any advice would be gratefully appreciated
I'm sure most will help you out with specific queries about x, y or z but if you're looking for an all encompassing strategy either start reading or hire a professional SEO! ;)
Brett's Guide [webmasterworld.com] is a good place to start learning.
Scott