search engine optimisation

where to start

[deeps]

halo to all out there.I have just joined this forum.Presently i'm working in SEO Dept in a reputated company.I want to learn more about it.I have done a good R&D on basics of SEO.Please suggest how to proceed further as i think only reading cannot help,one must practice it on some website to gain more knowledge and experience
Thanks in Advance!

[anallawalla]

Welcome to Webmasterworld!

You already preempted the obvious answer, i.e. read more. I barely scratch the surface of discussions here, but I try to keep up. While you will quickly pick up the formulas for on-page and off-page SEO, reading here will give you the fine edge over others who have read articles or outdated books.

Of course, having access to one or more sites where you can try various theories is ideal. You will need to buy your own domains and get proper hosting. It is not a good idea to test theories on free sites.

To motivate yourself, get into affiliate marketing and SEO those pages. Good luck.

[hp11]

I must agree with anallawalla, the best way that I have learned SEO is by actually doing it. I relate it to school. In college, we learned theory and actually thought we knew what we were talking about, that is until the reality of applying that theory became a reality and we realized that we had to learn everything all over again.

The point that I am making is that you definitely need to know the basics and understand the concept of SEO. After that, you really just need to apply it to the real world to see what works and what doesn't.