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We are looking for some help/advice from an experienced web designer/promoter/marketeer. We need a diagnostic from a PRO.
We recently launched a website [snip] in October 2004. Although the site has good content and has been built by experienced designers and programmers it seems to be getting snubbed even ignored by nearly all search engines. The site has been designed to be search engine friendly and much effort was contributed to this factor.
We have paid programmes at Google and Overture and this is fine, however we need some natural rankings. Although we rank well for our company name any related keywords show no response. My pagerank is still 0 despite having many inward links (150/200) from industry related websites.
I know that it takes takes time to establish a good PR however my old flash site had a much better PR with little or no links/promotion.
We use Advanced Web Ranking (OSX) for analysising our rankings each week although I know it is not 100% reliable, its seems fairly accurate.
We regularly use diagnostic tools to check our website for any basic wrongs. We have absolutely stretched our minds on this subject and cannot see one reason why we are not at least being ranked for certain keywords. I am not expecting No.1 rankings but there is surely something wrong when a site like this is not being ranked at all for any keyword!
Please help, we are somewhat stuck and confused and do not know here to go!
Things we have done to promote the site.
registered with DMOZ (listing active).
registered with Yahoo (paid inclusion).
Submiited to Google.
Weekly link exchanges to industry related websites.
Submitted to many business portal/directories.
Learnt and studied website promotion from well known resource websites such as searchenginewatch and wilsonweb.com.
Regularly use online forums to post my signature on forums that rank for our keywords.
Submitted free sounds to the most popular sites with links back to my site.
I have been working on this project for well over a year now, the site has been live more than 3 months. I was thinking of purchasing web position gold to optimize some pages once they were ranked. There is no point doing that until we even get a ranking.
At the minute we are totally 100% scratching our heads!
Please help - any constructive help would be totally appreciated.
Thanks in advance
[edited by: pageoneresults at 2:57 pm (utc) on Feb. 15, 2005]
[edit reason] Removed URI Reference - Please Refer to TOS [/edit]
To start off right, please remove the URL from your post. It's against the TOS here.
Check out the threads in this forums library [webmasterworld.com] for starters.
Great community here. Read, ask questions. It really helps.
You can post code without url's for members to look at or you can ask general questions.
There is a lot of information in the library that should answer some of your questions.
Have you thought of the possibility that maybe Google is Penalising you for Using Automated Software to Monitor your rankings in the Search Engines?
Im a Newbie myself but its the only thing i can see that is possibly the cause and following the wise words of Mr Brett Tabke
"All of the major search engines have something specific in their TOS that prohibits reporting tools. Not real advisable to use one today unless the se says that it is specifically ok. Some that are, work with Overture and other PPC campaigns."
Just my 2 cents
Don't spend anymore of money. It is kind of difficult to help you not knowing your url (TOS), otherwise I would take a look and see what, if anything, might be causing the problem. If you ask 15 different SEO people what is the best way to optimize your site, you will get 15 different answers. I can tell you what I have done and had got me top spot in Googles' natural searches out of 34 million pages. The program you mentioned about possibly purchasing did not teach me anything new and did not help me at all. I do SEO for a living for a multi-million dollar company (and on the side) and SEO & Web Marketing are my areas of expertise.
First learn what Google looks for when indexing a page (forget the indexing of a site, focus on the page). Then learn what Yahoo looks for on a page - there are differences between them. Do Not confuse PageRank with positioning in natural searches - these are two different things.
One of the most important things you can do is to create a "static" sitemap - make it easier for spiders to index your site. Include a link to the sitemap in all of your sites' pages (these are basic things that most people know about or at least should know about).
Hope this helps you out.