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Doorway page campaign Strategy

using over 300 doorway pages

         

JamaicanFood

12:59 am on Jan 27, 2005 (gmt 0)

10+ Year Member



Hello, on the topic of doorway pages as I go through my studies..here on webmaster world...

I have come up with a strategy can anyone tell me if this might bear fruit,

1. I find out all the keywords, keyword phrases etc related to content that I have on my site.

2. I then purchase these using a one year domain registration using hyphens in the the phrases under .com suffix. most registration people will give you a good deal if you purchase 100-300 domain names

3. I then create a jump page for each keyword, each with of-course original content such as widgets, green widgets, blue-green widget, red widgets..(you get the picture) but I redirect all these pages to my home page the portal for this.

I really and truly could not give a kick about Google PR but am more concerned that if there is 300 keywords and each carry 10,000 searches each month (average) and I get even a CTR of 1% with a purchase rate of 1% of total CTR then I could get a good profit based on the SP of my widgets.

Plus I might get a good Google adsense return. Your thoughts..

JF

jaffstar

7:44 am on Jan 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This sounds like you bought a piece of software which might land you in hot water. I see many sites using it. Traffic you will get, but conversion is key, many of these sites do not convert at all.

JamaicanFood

6:44 pm on Jan 27, 2005 (gmt 0)

10+ Year Member



Hot water.... how so? is it illegal to use Doorway pages, each of these pages have unique content and are really promo pages for the main website, tell me if I am going about this in the wrong way..

JF

Philosopher

7:08 pm on Jan 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've seen many of these programs and generally their "unique content" that they generate either comes from blogs, RSS feeds, sentences/phrases patched together in different order, or scraped search engine results pages.

None of these are actual, worthwhile content, and are frowned on by the engines. If you created these, and linked every single page on every single domain to the homepage of your main site, it would by no means look "natural" and is often easily spotted by algo's.

Not to mention that you need to get each of those 100-300 domains at least some link pop for them to have much chance of ranking in the engines.

decaff

7:46 pm on Jan 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have always been a strong believer in maximizing the distribution of your online assets (in this case targeted keyword/keyword phrases)..

Depends on how you host this I suppose...if you could afford to host each one of the one page sites on separate hosting services with separate IP numbers then these could eventually turn into a very powerfull sales force..

If you are simply hosting these as virtual servers behind your main sites IP number then Google will pick this up for sure..

I like your math...
So you are looking at 300 purchases per month based on this model...and if your profit margin is good this is certainly nothing to turn one's nose up at..

It's the implementation that is going to be key...I would instead of building out single page doorway pages...make these bonified mini-sites that focus entirely on that keyword/keyword phrase theme...and if possible and you have the labor to do this...try not to just create one template and then duplicate it 300 x's....but create unique enitities that can stand the test of time...

my 2 cents worth

jaffstar

7:25 am on Jan 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've seen many of these programs and generally their "unique content" that they generate either comes from blogs, RSS feeds, sentences/phrases patched together in different order, or scraped search engine results pages.
None of these are actual, worthwhile content, and are frowned on by the engines. If you created these, and linked every single page on every single domain to the homepage of your main site, it would by no means look "natural" and is often easily spotted by algo's.

You hit the nail on the head, good post!

My 200th post ;)

I have seen software that sucksin serps from search engines and generates pages based on keyword lists, every month they get banned from google, and then they spring up again.

There is other software that generates randon cotent with your keyword stuffed in it, yes they get traffic, but they all are part of the following strategy:

"here today, gone tomorrow"

If you going to use these, make sure your name is not on the domain whois, you host in siberia, you don't manage your clean sites with the same pc you manage the dirty ones with....I would not do it.

buckworks

8:34 am on Jan 28, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



You don't need a whole bunch of separate domains to take aim at assorted key phrases with optimized pages.

MarkHutch

8:47 am on Jan 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We made hundreds of thousands of dollars using doorway pages between 1997 and 2001. However, they don't work that well anymore. Back when they did work, we got good listings on the OLD inktomi, altavista and excite. Then Google came along and changed everything. It was great while it lasted, but I don't see it working that well anymore. In my view, today is a whole new ballgame with different rules and different techniques for success in website promotion.

Good luck to ya!

Slone

5:46 pm on Jan 28, 2005 (gmt 0)

10+ Year Member



We made hundreds of thousands of dollars using doorway pages between 1997 and 2001. However, they don't work that well anymore.

In a few niche competitive areas that I hang in, I am seeing sites in G with doorway pages continue to move up to number one position. Even in general searching in other areas I am seeing lots of doorway page sites. I can't say I understand why G is allowing this, or even that they know it is happening.

Could be that Doorway pages have been working for a while and the popularity of them died off. A returning trend? It would seem, since competitors in this niche are also running doorway pages now as a response and doing better than before.

I remain “legit” up to this point just to see if G catches on to this…

randle

5:52 pm on Jan 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



but I redirect all these pages to my home page the portal for this.

If I read you correctly this is something that will make you the hunted, rather than a hunter. People are definitely getting away with it in Yahoo right now but eventually, like Google has, they will stop it.

JamaicanFood

10:24 pm on Jan 28, 2005 (gmt 0)

10+ Year Member



Wow..these responses have now made me a true believer in these forums.. but I think that you guys have not gotten the full thrust of what I have said.

Many other people depend on Internet publications as the only source for content...I would NEVER use a software to design a doorway page, there are just arbitrary content from magazines, books etc on almost any and every topic that you can think of.

Its good though there are about 350 good hosting companies and cheap might I add that will host say 5 pages on each. So the strategy will be amended, use say 8 University students (cheap labor) to compile 5 pages each for 7 days this will give me about 280 pages. I will pay these guys approx USD320.00 overall for the week.

'NEAT HUH' well I can continue that trend every month and add these pages or mini-sites using good keyword frequency in each page enough to get noticed.

I can just use a page on these minisites for a recip. link and then use a robot.tect file to tell spiders not to read my link page while getting links from other sites..(Is this bad?).

Once I have established these mini-sites with natural content then I think I will have actually say 300 backward links with possibly a good page rank hosted on DIFFERENT HOSTING COMPANIES.

Your thoughts guys..

JF

incrediBILL

11:04 pm on Jan 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



OK, let me chime in on the perils of a lot of doorways and cross-linked sites.

One of my Widget selling customers went crazy and built a TON of doorway sites and cross-linked a bunch of his sites, etc. etc., you know the type. Well, he used to get TONS of traffic, we're talking up to a gigabit of transfer during peak time. Suddenly either the search engines changed or someone ratted him out for all the doorways and cross-linking, but he dropped like a rock in just a couple of months. The site now barely musters up 51kbit of traffic during peak time.

Google still reports PR5, but the site has been banned. There is no cache of the site, although it knows the domain name and there are THOUSANDS of other pages from other sites pointing to it with links and references, but you cannot find any of their pages anywhere.

So, consider the possible fallout and repercussions before you spend too much effort spamming Google.

JamaicanFood

11:44 pm on Jan 28, 2005 (gmt 0)

10+ Year Member



IncrediBill,

I don't get it what is so illegal about it why it must get banned a doorway page won't be created widgets, while we sell golf clubs.

That is just poor by G and manipulating what true advertising is. Ok fine we sell widgets what is unfair about posting billboards to drive traffic into your shop...

If I have 300 one wy linked sites then whats the problem, I have decided to outsource all my advertsing and Site Optimization to best that Inc company..at the top.. they say that they can actually guarantee me a top spot but we will see.

Thanks guys Ive saved this thread.

JF

incrediBILL

1:11 am on Jan 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



JamaicanFood,

I can't influence you one way or the other, all I know is my customer is on the verge of bankruptcy since the bottom dropped out of his traffic when he was banned.

Best I can describe it is they didnt like my customer spamming the search engines with 100 sites that linked to his site and they are interpretting it as attempting to artificially inflating his PR and trying to corner some keywords with multiple sites. Having the sites registered where your domain name registration is private, and using more than one ISP to not make it so suspicious, so people can't tell they are all yours is the best defense I can recommend.

Let's examine your analogy to billboards, if the billboards were spread around and not next to each other nobody would care. If you put 100 billboards within one square mile in a city it's most likely the city would make you take them all down. That's about how the search engines feel about all the multiple sites clogging their servers and cluttering up the results.

I've always stuck to the concept of highly topical content pages in my sites, and a LOT of them, and it works and they rank pretty high and my customers don't complain about their results either.

Heed the warning or not, have fun either way and good luck!

martingale

10:06 am on Jan 29, 2005 (gmt 0)

10+ Year Member




As for why google would want to stop it... their goal is to improve "user experience" of their search engine, and what search engine users want is a search that finds the "most relevant" page.

All these tricks with doorway pages and such are really just a way of getting a page that is NOT the most relevant to appear at the top of the list.

You complain that this is "interfering" with advertising or something and say things about putting up billboards but remember that google is not the public highway, they can and will do wahtever they want with their own search, and if they feel their users would be better served by banning your site then they will. Google.com belongs to google inc., not the public, don't forget that.

vc181200

4:53 pm on Jan 29, 2005 (gmt 0)

10+ Year Member



I agree with Decaff, it's the best way to go. I've tried the method he is mentioning and it is working. What is amazing, is every site gets different results on different engines. Over time, you never know where you will pop up due to various algorythms.

VC

seogrrl

1:45 pm on Feb 11, 2005 (gmt 0)

10+ Year Member



He mentions getting a good return from adsense on this. Is he going to have adsense on the front page? If so, is redirecting the traffic to a page that shows adsense against tos?

SEOGrrl