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As I read through all these forums I realize that site optimization is a long process, and the results may be seen 6 months down the line.
So I was wondering the best way to put this to a client. Specially those not technically inclined. I can't tell a person that a spider is going crawl his website because he'll laugh in my face.
Do you have any experiences you'd like to share?
Thanks in advance
We teach them about search engines, spiders, directories and pay per click. At first we were worried this may give them the tools to go out and do it on their own, but that has yet to happen and we have been doing this for just over 5 years. In fact, it really helps you to demonstrate value in your skills when they understand we aren't going to just push a magic button on our seo keyboard, and boom, #1.
Hope that helps.