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Finally, the company provides web analytic software and other tools to help online marketers analyze their site visitors and improve their return on investment
Sounds like they also have some analytic systems ogletree. Having an in house analytics system that can be more easily customized and automated is a big plus.
Really only a handful of things (in my mind) you could valuate an SEO/ Internet marketing company on.
-Human resources/ intellectual property (good people)
-Quality of Analytics/ Automation of systems
-"Network" reach (content, ad inventory)
-Vision (good management)
It looks to me like they are very strong in all these areas in comparison with the other large firms. The future of SEO is simple (much more than we'd like it to be probably): content and links. They realized this quite a while ago, and have been hoarding both as much as possible.
Good luck to them.
>anyone thinking of...
It is clear that seo/sem is a confusing business. The public needs to be continually educated. SEO/M firms will serve the same niche as ad agencies once did (hence the name infosearchMEDIA).
Infosearch is an internet marketing company that brings targeted visitors to your website. They do this in several ways:
1. You can sponsor a relevant section of Article Insider (an About.com style site covering practically every topic under the sun)
2. You can have them write content for your own website
3. You can have them build you a search engine friendly site from scratch
That is about it as far as I understand it. I have personally used them for numbers 1 and 2 and they did a good job on both in my opinion. You should check out their website for more info. They can probably explain themselves better than I can ;)
Their staple offering seems to be pay per click referrals from their Article Insider property along with copywriting services.
Originally they had many small niche sites but eventually abondoned them (with some healthy 301s AFAIR) in order to consilidate everything on Article... Nice move before the google-freeze.
This doesn't make sense to me because you are loosing interest from your bank account with money tied up with them. Why can't they just have you guarantee money by a small deposit and the rest of the amount negotiated by a contract (LIKE MOST MEDIA ADVERTISING BUYS). I used to work in radio buying advertising and all advertising buys were done by contract and invoice billing. There has to be a better way for Infosearch. The reps there keep saying "we have done it for three years" and are not flexible at this point.
They will have to start showing more flexibility to compete.