Linking out to your Inbound Links

does this still work?

[fom2001uk]

I recently came a cross a site which was linking out to their high profile IBLs with something like

"We're listed here..."

followed by hyperlinks to pages from biggies (yahoo, bbc, etc) where their link appears.

This is a very old technique, and one I thought didn't work any more. Does it?

[martinibuster]

What's an IBL?

[kevinpate]

Just my own stab at it, but my presumption:
IBL = "in bound link"

[Small Website Guy]

I thought that opposite was true, that the search engines valued one way links more than reciprocal links.

So linking to the page in the Yahoo Directory where you are listed converts a one way link into a less valuable reciprocal link.

[larryhatch]

Technical question:

Suppose external site A links to my main index page, but I have a link
to one of his internal pages, www.A/internal.html

Is this considered a reciprocal link? IF SO, then this goes by domain
rather than page, I take it. -Larry

[Small Website Guy]

In the normal link exchange both sites link from an internal page to the other site's home page.

So if search engines are going to discount that, then they have to do it on a domain basis and not a page basis.

[larryhatch]

Yep, that makes sense. Thanks. - Larry