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Is there something we are missing out? What is a good keyword density for a website in your opinion and, in general, where is a search engine giving priority in order to position a website high?
Thank you very much in advance and greetings from Greece
It lets you see at a glance backlink totals from all the major SE's for any site you enter on your list. Simply enter the URL's of your top ten competitors and see how you match up in the different SE's.
Also, make sure you have the desired anchor text (the phrase you want to rank well for) in a double-digit percentage of your backlinks.
Example: To rank well for "blue widgets" at least 10% of your backlinks should say say "blue widgets", not your site name "Widgets R Us".
In addition, make sure your internal pages link to the page you want to rank well for "blue widgets" by using the right anchor text phrase.
Example: Page is about blue widgets, so internal text links pointing to that page should use the anchor text "blue widgets", not just "blue" or "widget color selection" or "blue ones".
Make sure your site map is linked to directly by each page and that each page link and description you list on the site map uses the right anchor link text there as well.
How you describe an internal page yourself in it's on-site anchor text is the primary influence on passing external, inbound link PR for a phrase.
Lastly, it's much harder to get an internal page to rank well for a term, because they have much fewer direct external links, than it is for your home page.
Try adding a text link (with appropriate phrase anchor text) up high in your index page text. That will help pass through the incoming phrase PR that points to your index page on to your internal page.
HINT, HINT: I find that a table of small keyword text links to popular internal pages fits great as paragraph 3 on the index page.
This, of course, is assuming that your index page already uses a table format that places your navbar menu at the bottom of the page as seen by spiders, not humans.
That way, the small internal keyword links table done as paragraph 3 is the first internal site navigation the spider sees and it's extremely keyword specific.
However, if I put links to all of the interior pages that I want to rank for, it would exceed 100 links on the page, a level that most here say is more than SE's will follow.
Any thoughts on that issue?
You can certainly do a 5x5 table (25 interior links)using short keyword phrases and take up minimal real estate on your index page.
I wouldn't push 100 links on the index page though. I'd group your keyword phrases together in logical groups of 4 or 5 phrases and link to the individual pages from a little mini-hub page.
Keep everything within three clicks of the index page. Don't use directories or subdomains unless you absolutely have to.
If your index page is PR5, direct link pages are mostly PR4's. Those in directories are usually PR3 and subdomains often drop all the way to PR2 from a PR5 index page.
Make sure you link to your site map (or multiple site maps for a really big site) from each page. This spreads the PR throughout your site. The footer works well for these kind of internal links that are more important to the bots than humans.
Again, make sure that evey page is reachable in no more than three click and preferably two.
That's why a little link table high up on the index page is such a nifty tool. It passes on PR, but it also gives you keyword rich text links that enrich both the index page and allow you to pass on that high PR value associated with your incoming links (see previous post) directly to your preferred pages.
BTW, the 100 links per page rule isn't hard & fast, just a guideline (think site maps). The 100k limit is generally more important as the bots will stop spidering and move on.
Minimize the gifs and jpegs and put in more text links, but above all, make it clean-looking and useable.
You don't want to scare off those humans!