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I'm a newbie that just started with a firm and want to make sure I made the right choice. I researched them on Google before I joined but couldn't find much except their own info.
P.S. I'm also new to this industry, can you tell? :)
See if they will work out a payment plan so you don't have to pay 100% up front. That way you have some leverage.
Afaik, there's no such thing as a "SEO whitelist". The best advice i can give you is to read around this forum a lot. It will take time, but as you plough through the knowledge here, you will become able to ask the right questions to them and judge for yourself.
Added: Related thread: [webmasterworld.com...]