Forum Moderators: open
www.mysite.com/about
as opposed to
www.mysite.com/about_us_page
As for images, I name them something that is helpful in remembering what's in there. If I have a picture of Niagara Falls, instead of just saying waterfall.jpg I'll name it niagarafalls.jpg.
Folders, well, that's a different story with me. I'm an organization freak and like to have everything just-so. I have all of my navigation buttons in a folder, all of my pictures in a folder, my icons in a folder, etc.
Images and pages names are a different matter. I always put relevant keywords in my page names. For example, if I have a niagra falls page, I may name it niagra_falls_information_.html, and a niagra falls picture would be called niagra_falls_picture_. In general, my page names always have the central keyword for that page. This with the exception of about us, contact us, site map and index which always have just one word names. The links page I never call links.html. But that is just my habits.