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How much would you pay for accurate answers?

     

tedres

6:38 pm on Feb 12, 2001 (gmt 0)

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The topic headline is from Nua:
[nua.ie...]

Link to research summary:
[keen.com...]

Some factoids quoted from the release:

  • People ask an average of 4 questions per day that would require them to get answers from an outside source. This projects to more than 85,000 questions during their adult lifetimes.

  • More than 31 percent of all respondents use Internet search engines to find answers to their questions. However, people who use Internet search engines express frustration because they estimate that half of their searches are unsuccessful.

  • Respondents said they are willing to pay $14.50 per week—up to $754.00 per year—to get the right answers to questions.

  • Participants said they would pay $10 for answers to questions they deemed "important" and about $2 for less important answers. In some cases, study participants indicated willingness to pay $100 or more for answers to critical health questions.

    It seems that this study backs up Keen.com model of offering live human help to find answers, especially answers that search engines fail to provide...

    Also, I used to work with the researchers behind this study for Keen.com. Hopefully, I'll be able to get some added details about their conclusions.

  • 8:12 pm on Feb 12, 2001 (gmt 0)

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    WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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    Interesting data, Tedres... but I am always suspicious of what people say when asked, "what would this ____ product or service be worth to you?" If the next question is, "Great, we take all major credit cards, can we sign you up right now?" and if the percentages STILL hold up, I think the data would be a lot more believable. ;)