Guidelines - optimising dynamic sites

optimising dynamic sites

[UKSEOconsultant]

Hi All,

I've been doing a lot of research on optimising dynamic sites for the search engines, thought I'd share my findings with you. I'm not 100% that this is the correct way but please feel free to criticise me!

<b>Getting the SE's to index your dynamic URL's</b>

1. Create a STATIC sitemap linking to the dynamic pages

2. Create STATIC keyword rich 'content/category' pages and link these FROM the sitemap. Provide links TO the dynamic pages from these pages.

3. Implement a mod_rewrite

<b>Optimsing unique pages;</b>

4. Add the following fields to your database;

Title - page title
Content - the introductory keyword rich text at the beginning of a page

Have these variables pulled from the database into the template.

<b>Submission</b>

5. submit to the SE's as usual

6. Submit to online shopping portals / directories

<b>Link Populariy</b>

7. Build incoming links as you would for a static site, linking to the dynamic pages where possible.

Is this really the right way?

[sem4u]

Very briefly...

1. Yes
2. Yes
3. Yes or IIS rewrite for Windows
4. Could add meta keywords and description as well
5. Submit? Why bother? Just get links instead.
6. Yes, especially shopping portals. I think a lot of people forget about these.
7. Yes

[UKSEOconsultant]

Cheers SEM,

In response to your relpy;

"4. Could add meta keywords and description as well"

Is it worth spending time creating these when the major SE's don't bother with them?

[sem4u]

Yahoo still reads them, Google still looks at the description. It is probably best to add them if you have time.

[Vertical Marketeer]

dynamically generated title, desc, and kw tags is hot #*$!... same with dynamically generated H1 tags. If youre going to go the distance and do a mod rewrite you may as well go a little further and add these features, the search engines will love you for it and in turn so will you.

Phil-

[devildude8989]

Verticle, what script offers mod_rewrite with dynamic generated title/META Info?

[skipfactor]

3 words bear repeating: 'dynamically generated title'

Don't forget to grab the same data for your hyperlink/anchor text to link internally to this page.

[zammo]

On the note of implementing a MOD rewrite wouldn't that create duplicate versions of the dynamic pages and don't you get penalised for creating duped pages. Alos if your site is hosted on IIS - you can't use a MOD re-write - what could you do instead?

[UKSEOconsultant]

Zammo, I'd use IIS Rewrite.