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TJ
I searched "miserable failure" and found whitehouse.gov in the first place? still didnt understand how spad did work or something...
kashyap
Other sites online which either rank highly, are of 'high importance', or are just massed together in huge quantities, link to said site with the "anchor text" (what the text link says) of said keywords.
When these keywords are searched, search engines assume (And rightfully so) that this site is relavent to those KWs, considering people are linking to it with that thought or idea.
We have a website that everyone links to with our keywords and have found that the more links we are getting, our rankings are dropping!
I know you will say that incoming links cannot effect the website, but this is whats happening.
The website has been up for 5 years - over 400 backlinks in using the keyword phrase, the only thing i can think of is the title and page are over optimised, a i have a good ranking with one keyphrase as this doesnt appear on the page.
What do you think?
Can someone take a look for us please?
Sticky me for the url.
Gaynor.
It just seems unlogical that SE's would penalize you for too many identical keyword links.. makes it pretty hard to plan promotion your site.
Should you limit the number (to what? and how?) of identical links and vary the keywords used?
Any thoughts appreciated?
Other sites online which either rank highly, are of 'high importance', or are just massed together in huge quantities, link to said site with the "anchor text" (what the text link says) of said keywords.
They could be links from 5,000 unrelated blogs, it's quantity as well as quality dont forget!
Should you limit the number (to what? and how?)
When you get to #1 you can stop ;-)
Seriously though, there is a widely held belief that looking too much like your engineering the SERPS through lots of the same inbound anchor text will trip a filter of some kind.
"Miserable failure" doesn't suffer from that because lots of people link to the Whitehouse website with lots of different anchor text. That's the key. If you're going to engineer it then do it in a way that doesn't look like it's been engineered. Variation.
Anchor text is king for specific phrases (as in the "miserable failure" example).
For broader SERPS results success, and ultimately more traffic (in anything other than the smallest niche) you need deep links to lots of different pages, a healthy PR (ignore the toolbar, just concentrate on inbound links from healthy sites), variation in anchor text and a good on-page strategy (good navigation, content, k/w density, title, internal site anchor text and mark-up).
TJ
I must admit i find it very frustrating when a search for a particular phase displays in the top 2 / 3 results web pages that have little or nothing to do with the phrase and the phrase does not appear anywhere on the page! ( Let me just check, what is the definition of spamming?! )
I personally think this should be an easy check for Google to make, if the link phrase ( or words from it ) does not appear on the page then reduce the importance of that link.
