the perfect way to kill SEO (except THEMES)

just confuse it to death

[rcjordan]

I don't know if it's their plan, but the (rotating, toggling, whatever) gyrations being forced upon AV SERPs offers the best protection of the algo from being deciphered. AV is now pretty much a moving target for SEO. I have noticed that I always seem to come out in the top ten, though the specific domains or pages involved are pretty much a crap-shoot. They are, however, crosslinked and built on the same theme.

[webmasterworld.com...]

[mivox]

Well, I'm finally seeing some of our new pages in AV... about three of them, with about 4 last-generation pages, and about 6 first generation pages. If their results are in constant flux, their updates also seem to be "patchy" at best.

[seth_wilde]

:) that's the beauty of a well themed site.......

[mivox]

? How do you mean?

[rcjordan]

>do you mean

I think Seth was commenting on the sentence "I always seem to come out in the top ten, though the specific domains or pages involved are pretty much a crap-shoot."

With themes, you can take an algo-hit and keep right on rolling because something else on site usually surfaces to provide traffic.

[DaveAtIFG]

I still believe in themes and incorporate them into all SEO work for all of the "old reasons," not to enjoy the advantages Bob is presently experiencing. We've seen AV do this rotating algo several times in the past as they bring a new database up to date. It'll go stable in a few weeks, perhaps as long as two months (SE gods forbid!)

In a few years, as page and site analysis algos become more sophisticated, themes will be mandatory to rank well on all of the SEs left standing. But when AV's done switching databases and updating this time around, themes may not be a factor in the new database they seem to be building.

Guess my point is, we need to make it clear from the git go that themes is a workable AV solution ONLY as long as rotating databases are the order of the day and it's anybody's guess what will work after that.

[seth_wilde]

RC's exactly right! Diversity is the key to longevity, I try to put a different weight on every page..... And it's not just an AV...that basic concept work across the board...

[littleman]

From the perspective of SEs having rotating algos has to be a mistake. If they are truly a moving target people are going to flood them with diversely waited pages.

[rcjordan]

>people are going to flood them

True, you see some of that every time the sky falls. Those that haven't experienced an algo flip-flop immediately begin tweaking their pages and preparing to resubmit.

[Brett_Tabke]

It means we have to micro manage keywords. Remember a year to a year and a half ago when people were still constantly asking, "should I target one keyword with a page"? That has changed to "of course only one keyword per page".

[rcjordan]

Well, I just checked -I've still got one in the top 10, though it wouldn't be the one I'd pick for best relevance.

[bigjohnt]

AV is successfulling driving me nuts. We are landing in the top 20, dropping, coming back, and it is always a differnt page. Over the past two weeks, one site has been in positions 12,48,72,12,77,12,85,7,9,110 for a three word term. ALL different pages within the site have ranked, no doorways. I give up. Differing positions from 12 - 85 on the SAME DAY. Guess I need to theme up a little more -one more time, and let it ride.

[chiyo]

IL'd bet my shirt that changing algos are a planned strategy for SE's to reduce spam, automated submissions, and most SEO techniques. SEO is a huge industry - but secondary - it depends on Search Engines.

So the SE guys say.. we are losing money, yet these SEO guys are being paid megabucks.. wehy shouldnt we get a slice of that pie -we spawned the industry anyway!

So they rotate algos, making second parties traditional methods less effective, and putting the ppositioning power back in their own hands,,, Then they start charging for placement, spidering, review, etc etc...

I think that what's happened. Makes great business sense.. especially if you have a SE investment...

[rcjordan]

>bet my shirt that changing algos are a planned strategy for SE's to reduce spam, automated submissions, and most SEO techniques

I agree, hence the title of this thread. SEO techniques are generally honed by marksmanship, i.e., focusing on a more-or-less fixed target and calibrating and recalibrating until one gets as close as possible to the bulls-eye. If I ran a search engine, it would make perfect sense to start rolling the target. Themes-based SEO should remain successful because it is hunting with a shotgun.

[Brett_Tabke]

Well, there is also something to be said for sharing a slice of the pie. It doesn't make sense for an se to stick to the same set of sites all the time.

Even so, if you look at some of the top 50 keywords across the engines, a huge number of them are showing the same on all the engines. I swear they set around and spider each other. There was one day last week under "mp3" where google, alta, and fast had 25 out of 30 of the same sites listed in the top ten - thats absurd.