Advertising

[simone2]

Could someone explain me what is the main diference between search-triggered advertising and contextual advertising (or content-targeted advertising)?
Thanks!

[Tsuren]

They are just terms.

"contextual advertising" - you do not look for something. You are just reading an article. We try to show you commercial relating theme of the article (AdSense is the best example)

"search-triggered" - you do look for something. You have typed your query in a SE so we show commercial relating your query. (Overture – is the best example)

by the way, imho it's obvious from the meaning of words :)