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To my knowledge , SEO need not be the best way to have a steady and good business.
If a website doesn't have good enough services,but is optimised well enough to be placed on top, I don't think customers will be too impressed.
Therefore , any good SEO proffessional must first analyse the client's website, develop a good platform for his business, keep a constant check on competetors and their progress and suggest the client for a better understanding of his business and the way to go about it. This costs time, but fetches a good reputation in long term.
Before a client assigns SEO project, he has to be confident and sure about this products / services and then go for it . Else no point in Optimising.
SEO helps relevant customers to find a website. Moreover with help of Web promotion , one can reach customers and offer procuccts / services.
Therefore I conclude that SEO -> alone doesn't fetch good results, but a blend of SEO & Web Promotion does help a website to have a consistent and good business.
Anyone who would like to contribute more on this topic is most welcome.
Kindly leave a feedback on this particular topic.
[edited by: agerhart at 11:41 pm (utc) on Sep. 17, 2004]
[edit reason] removed URL [/edit]
All the best