The best way to increase listing for one product

Not sure if that is the best description

[Johny Favourite]

Ok, I want to market one particular item I sell. Lets call it a widget 500. What is the best way to do this?

At the moment if you search for it on G then I come about 50 or maybe better with the url www.mysiteurl.com/search.asp?modelno=widget500.

Would I be better to:

Try to get lots of links to the above link.

Make a new page widget500.asp and market that.

[Nuttakorn]

Creating the unique page for each product, you will get listing in google in normal way. But the page which you generated must be indexed by Google. If you create a good navigator , sitemap so your product will be listed in google in high position.

[Marcia]

If it's a really, really important product and it's only one (or just a few on the site), I'd give it a special page of its own in addition to the catalog page.

You generally have more control over a static page and it's optimization than with one that's dynamic within a catalog, and if you route the navigation properly and work on good text for that page, as well as linking to the catalog page from it, my feeling is that there's a chance to compete more effectively.