ecomm site?

[kosar]

we have an ecommerce site and i dont know what else to do to promote this site. it has very little content and has no new content to be added to the site. all of the pages are product related. what else can i do to improve my rankings?

[ridlan]

Hi,

I can't be very specific because I don't know what are the products but here is what I would do:
-- Carefully choose the words used in each product description and do some repetition for important words
-- set up 2 or 3 descriptions of the site / products proposed (150 characters, 250, 500)
-- identfity the right portals (search engines / directories) for selling product of the given category and add the site url.

Rafaele IDLAN
Web consultant
[iskiv.net...]

[Joop]

I don't really understand why you say that it is all product related and there is no new content to add to the site. As I don't know what you are selling it is hard to comment, but surely there is more information/background you can add on new pages to inform your customers?

If you are looking at from a customers view, you should have pages relating to FAQ's, background on your company, - there was an excellent post on here recently about all the 'incidental' pages that you should have - are you saying you don't have any of these?

Unless you are in a very niche market with no competition, you need to update your product range to encourage customers to come back. If you only sell 5 products and only sell those 5 product year on year, then you'll be losing out.

That's one of the reasons I LOVE this business, you can find a new product, and a day later you're selling it. Perfect.

Research your 'average' customer and look at other products that this average joe would be interested in.

You'll notice I haven't talked about improving your ranking - get your site right for your customer and then work on your rankings.