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Study: Fortune 100 SEO

     
4:27 pm on Sep 1, 2004 (gmt 0)

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A new OneUpWeb study shows that Fortune 100 firms still don't care much for search engine optimization. About half failed even to include some of the most basic website tags that would make the sites more likely to achieve high search engine listings. Many sites had poor optimizations, such as repetitious keywords or "invisible text" that many search engines interpret as spam. Only nine of the 100 firms were well optimized, an increase from three last year.

Full Article [marketingvox.com]

8:27 pm on Sept 1, 2004 (gmt 0)

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Great post...

That's WHY SEMPO was formed.... now if they would go ahead and start to get the big company's attention!

8:35 pm on Sept 1, 2004 (gmt 0)

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As odd as it may be, SEO is definitely still fresh to some people. You would imagine that the Fortune 100 Companies would be the first to jump on the boat, but I guess they play it safe by not rocking it.

Either they just don't care, or they have such branded names that it doesn't really matter to them.
KG

8:37 pm on Sept 1, 2004 (gmt 0)

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"Fortune 100 firms still don't care much for search engine optimization"

I'm not crying over the fortune 100 companies and their huge budgets deciding they don't want to be competition. But then again, I'm not running an SEO firm ;).

8:45 pm on Sept 1, 2004 (gmt 0)

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They have too much imbedded bureaucracy and layers and layers of communication levels to worry about an SEO specialist providing his/her input regarding meta tags and H tags.