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A new OneUpWeb study shows that Fortune 100 firms still don't care much for search engine optimization. About half failed even to include some of the most basic website tags that would make the sites more likely to achieve high search engine listings. Many sites had poor optimizations, such as repetitious keywords or "invisible text" that many search engines interpret as spam. Only nine of the 100 firms were well optimized, an increase from three last year.
Full Article [marketingvox.com]
Either they just don't care, or they have such branded names that it doesn't really matter to them.