inconvenient search phrases

[tonyww]

Hi
I used the overture suggestion tool and it came up with a good list of search terms. however, most of them had words that were not in a natural order. e.g. I entered 'shipping accident' and the top three terms were:
accident breaking news shipping
accident news shipping story
accident archive news shipping

You can't use those words in that order in normal text. So how would you optimise around these terms? Do you have a strategy for this? I mean don't you need to use the words in the order they have been entered to benefit from those searches?

Thanks for any help.
Tony

[digitalghost]

Reorder the words so that the phrases make sense. Overture, is a "suggestion" tool. Their keyword order isn't always natural. Just rephrase the order of the words to make sense to the user.

If the phrase doesn't sound like something a user would enter into a query box, it likely isn't.

[seth_wilde]

Also, I would definitely suggest using other keyword research tools in addition to Overture's. Overture will usually group singular, plural and mispellings, into the same suggestion so if you rely soley on their tool your not getting the whole picture.