Welcome to WebmasterWorld Guest from 3.80.38.5

Forum Moderators: mademetop

Message Too Old, No Replies

linking and the theme of the inbound link

how is it determined

     

mr_dredd

11:13 pm on Mar 7, 2001 (gmt 0)

Inactive Member
Account Expired

 
 


I understand that the anchor text of a link contributes to the "theme" of an inbound link. Does other factors on the page that the link resides on matter? i.e. title, general content? or is it just the text in the <a>..</a>?
:)
5:21 am on Mar 8, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 29, 2000
posts:12095
votes: 0


mr_dredd, the page title and context of the surrounding text on the linking-in page do contribute to the relevance of the inbound link to some extent.
10:04 pm on Mar 8, 2001 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
posts:38196
votes: 90


Yep, marcia has it. The "value of the page" also contributes. A tool over at the other place shows it in action by indexing linking pages - themes inspector. Now that it has been shown that Google can be manipulated, I'm sure we will see a trend to indexing more than just links with Google...already have seen some of that with the last update I believe.
11:43 pm on Mar 8, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 29, 2000
posts:12095
votes: 0


>A tool over at the other place shows it in action by indexing linking pages - themes inspector

mr_dredd, checking the web page themes [searchengineworld.com] tool was what opened my eyes about something that was happening.

Much to my surprise, one day I found my portfolio page come up under a couple of search terms for sites linked to. When I checked the themes inspector, I learned that my page/site showed a theme relative to the broad category covering about half the outbound links on that particular page. If this hurt me I'd change it, but it isn't so far.

So what I then did, first thing, was tweak the page on my site a bit and put up a link to the beginnings of a new site I'm working on that is consistent with that same overall theme - which links back to the index page of the first one, of course - and wait to see the results of listings for the new site.

After seeing the listings for the newly listed site at 3 different search engines (Google, AV and MSN), surprisingly close numerically but handled in different ways, the next thing I did was head over and start digging through again the forum that has the search engine research [webmasterworld.com] information.

I'm convinced of the value of this, if used legitimately and if relevancy is carefully maintained.

mr_dredd

11:55 pm on Mar 8, 2001 (gmt 0)

Inactive Member
Account Expired

 
 


thanks guys - but we are not basically looking at a situation where a full examination of the linking page (i.e. what we do a complete optimisation for) is done for link pop - just title, text around and in the link etc.. is this right??
what about the overal "theme" of the linking website and not just the linking page - does anyone know if this plays a part????:)
10:12 am on Mar 9, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 29, 2000
posts:12095
votes: 0


mr_dredd, just so we're on the same page, talking about the same thing, I personally am not referring to link pop, because there is none to speak of in my case. I'm referring only to the elements in the link and the page it's on related to relevancy of the link.

>what about the overal "theme" of the linking website and not just the linking page - does anyone know if this plays a part????:)

OK..the site that linked back to my portfolio page, which got listed under the same category, at # 11, is small, but themed - obviously adding to the ranking of the portfolio page with the reciprocal link. They fed each other. Perhaps that is why the portfolio page made it. The link to the client site from the web design site is only relevant on part of the linking out page, but there was a reciprocity working - the site linking back was themed, so the page linked back to got a boost. Does this make sense?

This issue I can't comment on beyond conjecture and my own observation, except to venture a guess and point you to where to do some reading, because it would depend on the algorithm of the particular search engines in question and whether they're themes-based.

Since Google is the only one I am aware of that is reliable to deep-crawl sites, I imagine they would be most likely to take the entire site into consideration - particularly after the recent much-publicized RFing incident. Check the Google forum for that thread, there is a lot of insight on linking that thread.

If you'll look through the research forum, and read up on hubs and authorities, it certainly would stand to reason that theoretically, the whole site would be taken into consideration for the link out to have maximum weight. It's not a matter of qualifying as a hub or an authority, but rather the underlying principle of overall relevancy of the site.

A link from an "authoritative" site certainly would carry more weight. I have seen this myself, with links from a certain craft mall that not only has hundreds of sites linked out to, but all those link back - and a link from there does wonders, in addition to bringing traffic on its' own merit.

Another element to look at with this issue is the weighting of other types of links, and their relation to theming. For example, why would a link from Yahoo carry a hundred times more weight than a plain, ordinary link? Perhaps it's because it's assumed, and figured into the algorithm, that each site placed in the directory is thoroughly pre-screened to be put into the relevant category, and is therefore assumed in advance to be contributory to the theming of a site. If it qualifies for inclusion in a certain category, surely it must all be on topic. Hence the boost in ranking for the link.

Also, for a site not in the Yahoo directory, a relevant link from a site that is can boost ranking. It's not quite linear, but in looking to get links, I would most certainly try and hope to get links from themed sites with overall relevancy. I'm personally too mingy to give a link out when the recip is of no value.

So finally, after digressing, what's on the linking out page counts, and I believe if the entire site is contributory, the link will probably carry even more weight.

Just mho.

7:53 am on Mar 11, 2001 (gmt 0)

Moderator from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:12225
votes: 361


Hi Marcia - What you describe brings up a question I keep asking myself... when I get a link from another site, do I need to optimize that site in order to get an extra relevance boost? :)

Ever since an Inktomi rep told me that they looked at the page context of links coming to you... the anchor text and the surrounding text... I've tried to get inbound links, if at all possible, to have a little description, 10 to 12 words if I can get them, containing my main target phrases, beneath or following my anchor text. (Since Brett's very important article on theming, these have become theming phrases.) Whether this can be done in part depends on the format of links page on the site that's linking to you.

2:35 pm on Mar 11, 2001 (gmt 0)

Senior Member

joined:Sept 1, 2000
posts:1120
votes: 0


When I look for link partnerships, that's really what it is, a partnership. I provide my partner, as Robert has suggested, with the code I want them to use to link to me. Most often I create the code to link to them and explain why the code I am suggesting will work better for both of us. Most sites are not as savey about linking as us optimizers and they are quite often receptive to my ideas.

When looking for partners I go for those who are already listed in ODP, Yahoo, Looksmart etc and come up with a good page rank at Google. I know these are the best to go after because they are strong to begin with.

I also look for partners that have a good link page set up for my link. Particularly of interest is that it is on theme for the link.

To respond to mr_dredd original question I believe a well optimized link page can work for you beyond it's purpose to hold links. Great meta tags, and image with an alt tag, a great theme related keyword rich title and a couple of equally strong h2 headings never hurt. A bit of text up top that's also keyword rich is good. Plus never forget the internal linking. Make sure the link page is linked well and appropriately with the rest of your site.

If someone comes through your link page to get to you be sure you lead them to your homepage right from the beginning so make the first link on your list back to you.

Hope this helps a bit.

4:01 pm on Mar 11, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 29, 2000
posts:12095
votes: 0


Hi there Robert, good to see you! Beyond sending a bit of code with text to link back with, how much can be done about the site or page linking back? How much time can be put into it?

In my case I was the one who put the other little sites together in the first place, so it was built right in to begin with - what happened was a surprise.

paynt's advice is great, and very comprehensive about the links page and picking linking partners.

>>If someone comes through your link page to get to you be sure you lead them to your homepage right from the beginning so make the first link on your list back to you.

Slapping forehead on this one!! It's possible that the link at the top of the page is the reason the linking page comes up under the category it does - but it never occurred to me to link within the site first thing - let's see what that will do with a specific phrase :)

6:38 pm on Mar 11, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 26, 2000
posts:2176
votes: 0



Another approach that works well to help control the inbound link as well as speed up the overall process, is to provide the code in a cut & paste format on your site. What I'll usually do is create a separate page that provides the code and instructions. After they hae uploaded the link, I review it and then post their link.

The interesting thing about doing this is the number of people who will put the code on their site, but never ask for a reciprocal link.

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members