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It's as good for competitive as for uncompetitive - you just need to be better: get more content and more incoming links.
Advertising, Sales and Affiliate Programs [webmasterworld.com]
Google Adwords [webmasterworld.com]
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Also, take a look and see how your competitors are driving traffic. What kind of ads are they buying? What kind of keywords drive their traffic? Where do they pop up in the listings? These questions can give you an idea of places to focus.