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Forum Moderators: mademetop
joined:June 27, 2000
Sometimes I read through these forums, and I feel ... lost. So let's go through some basics.
Where do I start?
What information/services are you offering?
What questions/words would people be using in their searches that your site could answer?
Do the site's pages have a lot of informative text that helps answer those questions?
Does the site's text use those target search words (keywords)?
Make sure the site's text answers your target market's questions, and includes your target market's keywords/search words.
So I would immediately survey the inbound link situation, making sure that directories (especially ODP, Yahoo and LookSmart) actually show a listing for the site, and that the major search engines have indexed that link. I would also make sure that other links around the web were still accurate and not generating 404 errors. Where possible, I would suggest appropriate link text to any sites that are linking to our site.
I would try to eliminate any links that look like off-topic link spam (i.e. old link farms and so on). And then I would look at my site's internal linking. Try to apply the rule of three -- can I get from any spot to any other spot within three clicks. If not, neither can a spider.
The rule of three isn't good enough for the site's key pages. Try to have them one or at most two hops away from the top. And make sure they are cross-linked like crazy all throughout the site.
joined:June 27, 2000
How do I do that? What is the command I use?
Explain that, NFFC. What do you mean? How do I do it? How do I know the keywords that are being searched on?
ar plat = navigator.platform;
var name = navigator.appName;
var vers = navigator.appVersion;
vers = vers.substring(0,1);
Copy what is between the script tags and save it as a new text file and name it somename.js
Make sure you save a backup of the original files.
That is a start. It will tell you want kind of content people are after in your topic area.
However, if you are taking over the optimization on a premade site, there is a different set of rules. It is more of a cleaning process. I'd go through and look at each existing pages:
- html: does it validate? If it doesn't, there is no garantee that the search engines will be able to read it. Is the code fairly clean and small? (90k of html to 4k of text isn't a good thing)
- title: does each page have a quality title with a keyword in it that reflects the page? Does it have "click me now" value when viewed in a search engine list?
- meta keywords: loads of info on them. Use up to 10 of the best kw combos around the kw used in the title.
- meta description: short but descriptive with more of the old "click me now" value?
- page headers: does it have some? Even a h3 or h4 main page header type line on the page in large print?
- site arrangement: is it logical? Can search engines "crawl" your site? (is it well linked within the site from page to page). Is the content close to the root directory? Content less then 3 directories deep?
Read as much material as you can in the time that you have, even if it is off work hours. It will improve your career experience none the less.
Look at your competition out there on all the search engines. Do a few obscure yet semi-popular searches to see what put those pages at the top. As long as they are not cloaked nor placed there from another source. You should be able to gather some good info and then you can plan your strategy.
reading all the great responses you received from everyone I really have nothing left to add except...
As My dad use to tell me. " Son, There are no stupid questions"
I know that there are people reading this post and really don't beleive that they have anything to share. I beleive that the day you say you can't learn anything new is the day you need to leave the net. The net changes daily and the SE Algo's Change so fast that some of us have to scramble (ME) to catch up every day.
Thanks for bring us back to basics as that is where it all lies.
try to focus on a niche, and have every page of the site revolve around one theme and one main keyword...break content up whenever possible into tightly focused pages...if this means registering more URL's, it's probably worth it, considering the importance of themes...this also plays in with the rising importance of link popularity...