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I'm wondering if the way you handle outbound links on your site makes any difference for the seach engine marketing.
Here are the options I know of:
1) Just redirect the user to the target website in the same window
2) Open a new seperate window for the target website
3) Redirect user to the same window that has 2 frames: one at the top with my website name on it for the user to click on to go back to my site; two at the bottom is the actual target website
Which option above gives the most favorable impact for my website as fas as the search engine rankings?
Thanks.
1) Just redirect the user to the target website in the same window.
The first option would be my choice. Usability guidelines clearly state not to break the back button which opening a new window does.
2) Open a new separate window for the target website.
The target attribute is deprecated in HTML 4.01 Strict and XHTML.
3) Redirect user to the same window that has 2 frames: one at the top with my website name on it for the user to click on to go back to my site; two at the bottom is the actual target website.
Not real a good idea unless you have authorization to frame the targeted URI. Many do not like it when you frame their content within your site. There may be some copyright issues for you to contend with in choosing this option.