Moving site to new domain

Will re-directs shift link popularity

[Jack_Frost]

We have a site that bounces between a PR5 and PR6. and has about 250 inbound links showing in Google. Unfortunately, we now don't like the domain name. It's basically, www.company-adjective-name.com and we want to switch to www.company-name.com which is our new published domain name. Almost all of our inbound links go to www.company-adjective-name.com.

Currently the www.company-name.com url is redirected to www.company-adjective-name.com. If I reverse these, will I lose all of my link pop or will it transfer over from the new re-direct?

Thanks

[chachi]

One of my clients with over 9000 inbound links is doing the same thing (major corporate branding move).

Scott

[nalin]

If it were I - I would setup a javascript redirect on company-name and let it sit for a month (to avoid it being indexed as a redirect, I would even consider placing nothing there just as an extra percaution and dependant upon traffic).

Then remove the javascript and place actual content.

Then set up the perm-redirect from comapany adjective before the new domain is indexed. The ideal way to pass it would be page specific redirects (ie redirect page for page), rather then a sitewide one.

There used to be a thread floating around that went into a bit more detail on switching from old domain to a new one and passing the pr in a timely manner.

Based on something similar to the above we recently consolidated two domains into a single new entity and had measurable results that exceeded those of the two individual domains - within ~6wks - that said the first five or so weeks were rather stressful.

[chachi]

Thanks for the reply. I will have to reread in the morning with a clear head. I thought I had read in a couple of pages to do a 302 server redirect intead of a javascript redirect....

Scott