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My question is:
Will the S.E.'s penalize or not give PR to inbound links that only have the root url and thus I should optimize for the full landing page, or either way is fine?
Thanks in advance for any assistance.
It depends on how the redirect is done. If you are using a 301 Permanent Redirect, then things should be fine for Google if your backlinks point to the redirected URL. However, Yahoo has had problems with 301s. If the redirect is done any other way, such as a 302 Temporary Redirect or even by meta refresh (shudder), then you will have problems if your links are not pointing to the final destination URL.