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thanks
Navdeep s
[edited by: agerhart at 12:49 am (utc) on May 13, 2004]
[edit reason] removed specifics [/edit]
forget about hitting single keyword serps. they are hard to rank for and are arguably the least valuable. we've had our site up for around a year and have only very recently started hitting some single word serps. I suspect that there is an element of vanity in getting onto the top serps for a single word. it isn't something we intentionally go for at all.
Should i go for resubmission so frequently or i should wait for the increase in ranking of site?
Site ranking dependings on a combination of on-page factors (eg, titles, headings, page content, etc), off-page factors (inbound links, anchor text content, link context, etc), and competition (how many other pages target your phrases, and how well optimized are they?).
Inbound links give your site "credibility" with the engines, and they also help the spiders find you. They are particularly important for rankings on competitive searches.
This may be an oversimplification, but generally I'd say that if you don't have enough inbound links for the engines to find you, you don't have enough to rank competitively. In other words, submission to crawler based engines is probably pointless.
On the other hand, submission to directories, like Open Directory and Yahoo, may give you listings (ie, links to your site) that will serve as a seed to crawler based rankings.
showing good ranking at Yahoo and MSN... but at google ranking is not good for the same keywords.
Navdeep - That often means that you have good on-page optimization, and maybe some good inbounds, but not enough to compete on Google. I'd work on the linking. Forget the submission... that will take care of itself.
There may be lots of other stuff going on with Google too... they're adding layers and layers of hoops to jump through... but the basics of on-page optimizing and good inbound links are where you should be starting.
Try something like this. Look at the backlinks for those sites that are ranking well in Google, for the terms you are trying to rank with. Contact the webmasters of those sites for reciprocal links.
It is quite alright to have only outbound links from your site, so you really don't need to ask your advertisers for a reciprocal link. They might not want to anyway... they are already paying for their link.
Get your backlinks in order and Google will follow. One thing you didn't mention is how often googlebot is crawling your site, or how deep. In order for either of those to happen, you really need to give the bots something to chew on, or they may not come back as often, and your ranking may suffer.
If the page is question is not getting crawled daily, refer to paragraph 1. If it isn't getting crawled at all, then go ahead and resubmit, then refer to paragraph 1.