So I bought my competitors expired domain...

Now what?

[Dpeper]

I am completly new to buying related domains. But any how heres the situation.

I bought a domain to a site that expired.

It had the exact same purpose (topic, content) as mine.

It has 200 Back links

A PR of 7

Now to my question, how do I get the most use out of it?

Develop a "real" site and link it to mine?
Or
Do I do some kind of redirect?
Or
Is there something even better?

I see this as a great oppertunity to possibly increase my traffic and I just want to make sure that I do it right. With out getting my self penalized or anything of that sort. Thanks in advance.

Donny

[molsmonster]

If I were you,I would turn it into a legit site, especially a PR 7 site. Keep the initial theme, create some new content(you do not want duplicate content) and run with it. Because it is thematically similar to your current site, I would then do one link from the home page.

[PatrickDeese]

uh-oh. that means you're a spammer now.

you better just transfer that domain over to me before you are irrevocably damaged by the "dark side".

[Dpeper]

heh, is this practise really considered spamming?

I just wanted there traffic.

[jomaxx]

Last I heard Google was discounting any existing links to expired domains. So that PR7 may not last too long.

[Woz]

But there will still be traffic from the backlinks. Absoultely worth doing a new on-topic site.

Onya
Woz

[Dpeper]

Cool thanks for the advice. Looks like I got some work to do.

[brucec]

When you guys say "PR7 site", what does that mean? I have an idea, but let me hear it straight up.

[Dpeper]

Page rank of 7 through google

[google.com...]

Donny

[beakertrail]

It is my understanding / experience, that if there are any significant changes to the domain record then Google re-evaluates the domain name for PR and listing.

Worst case scenario your PR drops and the domain is no longer listed.

If you are changing the content of the site then the PR will probably change (as links to the site change) and the listing in Google will adjust accordingly anyway...

Beaker

[cabowabo]

Has anyone actually testing the "expired domains are discounted by Google" statement or are we just taking a statement as fact?

CaboWabo

[bcolflesh]

[webmasterworld.com...]

Msg #10

[matimer]

At the beginning of this post dpeper asked...

"asked how to do a redirect of a new aquired domain?"

How would you do this in "hopes" of keeping the PR (and yes i know what Google guy said)

matimer

[ILuvSrchEngines]

>I bought a domain to a site that expired.
It had the exact same purpose (topic, content) as mine.
It has 200 Back links
A PR of 7

Google can now detect when a domain expires and it will kill all PR of links before the expiration.

It will be PR 0 within a month. I have been following a few expired domains. They keep the PR for a few weeks and it will then go to ZERO. Google can't make money with Adwords if they allow things like this to happen now can they? You are about a year late to play the expired domain game. Hopefully you got some value to the domain name, as the PR will be worthless soon. It is really too bad all those links go to waste IMO, but so it is. Not sure if old PR will have any remaining value in Yahoo or MSN.

[Dpeper]

Well darn, wasted $8.95 it sounds like! It gets a whole 50 uniques a day from links. I guess I will just forward it? Untill the backlinks are disqualified. Which brings me back to my original question.

What redirect should I use?

[domokun]

from my limited understanding of super-affiliates, they have dozens of sites which geneerate a few bucks here and htere. when you total it all up, it makes a tidy sum for them to take home.
so, my advice would be to use a 302 redirect - thus, telling the search engines that the redicret is temporary. then, set up a decent sites and remove the redirect.

[akreider]

I'd guess that as long as the 200 links remain, you should be fine. Google might reduce you to PR 0, but once your website is up and running you should quickly get your PR back (or most of it back).